A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …
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Betsafe launches UK campaign ‘Passion Overcomes the Odds’ with Tony Bellew
Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …
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