Tag Archives: SL Benfica

Genius Sports signs live data and analytics deal with Benfica

SBC News Genius Sports signs live data and analytics deal with Benfica

In an expansion of its Portuguese operations, Genius Sports has partnered with SL Benfica, covering live tracking data, analytics and enhanced broadcasting. The deal will see Genius’ Second Spectrum subsidiary provide tracking technology, machine learning and AI capabilities to provide ‘statistical insight’ into the team. Additionally, the company will also conduct a broadcast role for Benfica to bolster fan engagement …

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Betano nets Benfica sleeve sponsorship

SBC News Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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