August 30, 2019
Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years. As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …
Read More »July 6, 2016
Betfred has agreed a multi-year deal with Sky to show Sky Sports in all of its 1,360 UK high-street shops. The complete portfolio of seven Sky Sports channels, including Sky Sports News HQ and Eurosport, has been available to customers in Betfred shops since 1 July. Mark Stebbings, Managing Director of Betfred Retail, said: “Exciting live sport and a great …
Read More »August 11, 2015
Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …
Read More »July 14, 2014
Russ Yershon, UK sports manager for Titan Bet, believes that we have entered the most important time for bookmakers – the ‘retention window’ for the new customers attracted by the World Cup. “Brazil 2014 is over and with it the reason customers were flocking to your website. So what now? It’s just not good enough to say: “Thank you, and …
Read More »July 4, 2014
In an industry first, UK betting brand Betfair has announced they will become the first betting company to use Google Glass headsets during their TV betting slots. It is the first move by the betting company in a wider business plan to utilise Glass to improve consumers’ betting experience. Starting this Saturday 5 July from Leicester with the 2.30pm slot …
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