Sky Betting and Gaming (SB&G) has announced the relaunch of its Sky Bingo brand following six months of research and development. The relaunch will be supported by the product’s largest multi-channel campaign investment, and headlined by the new strap line of ‘Expect Excitement’. The new ‘One to Go Moment’ campaign made its UK TV debut on Friday 7 October, and …
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Sky Betting & Gaming makes first ever Sky Bingo millionaire
Sky Betting & Gaming’s Sky Bingo team has confirmed that Chrissie Johnson, a chiropodist from Wales, has becomes its first ever millionaire with a payout of more than £1.3 million. Chrissie Johnson, who won £1,346,155.43, had been a member of Sky Bingo for just over a year and had been playing on ‘Chests of Plenty’ for 15-20 minutes when she …
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