Tag Archives: Simon Westbury

Digitain targets igaming’s own version of the Netflix experience

Netflix

An ongoing discussion surrounding the personalisation of sports data has led to many in the industry searching for what has been described as the ‘Netflix experience’. This ‘experience’ is so-called because of Netflix’s personalisation process. The online TV and movie streaming service applies an algorithm which recommends titles to the user based on their viewing history. Similar use of data …

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International drive sees Digitain open UK regional office

Bolstering its commercial capacity, industry omnichannel systems provider Digitain has confirmed the opening of a new UK regional office in Sheffield.   Recently appointed Head of International Business Development Simon Westbury will head up the Sheffield hub, which will provide ‘localised client-facing and account-management services’ supporting Digitain’s international growth plans. In its update, Digitain confirms that it has begun to …

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Digitain appoints Simon Westbury as international sales lead

Industry multi-channel platform and systems provider Digitain has enhanced its commercial development capacities after confirming the appointment of Simon Westbury as Head of International Business Development. A seasoned executive in gambling technology sales and commercial strategy, Westbury most recently served as Chief Commercial Officer (CCO) for virtual games provider VSoftCo Ltd, an enterprise sold to Pragmatic Play last January. In …

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VSoftCo expands virtual network with Virtus Sports content partnership

Industry virtual sports content and systems provider VSoftCo Ltd has confirmed that it has entered a multi-year strategic partnership with Virtus Sports, in which both parties will expand their operating networks. The partnership will see VSoftCo integrate Virtus Sports entire virtual sports portfolio across its active partner platform. VSoftCo management details that its global VS network will be significantly amplified …

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Betting on Football puts the World Cup in the spotlight

World Cup

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

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VSoftCO in multi-year Twelve40 partnership

Copyright: boarding1now / 123RF Stock Photo

Virtuals development firm VSoftCO has announced a multi-year software agreement with lottery and instant win platform provider Twelve40. The deal will see VSoftCO integrate its complete portfolio of games and virtual football content onto the Twelve40 platform. Included as part of the integration will be the developer’s league and single game formats, in addition to its new Spot the Ball …

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Simon Westbury – VSoftCo – Providing a 360-degree service

VSoftCo - Copyright: nexusplexus / 123RF Stock Photo

This week, virtual games provider VSoftCo signed a new deal with Sport-Shotz, a provider of sports themed casino games. Just after the story broke, we caught up with VSoftCo’s Chief Commercial Officer Simon Westbury to discuss a shift towards virtuals in the digital arena, whether they should be treated as a casino or sports betting product, and how cross channel learning …

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VSoftCO agrees multi year partnership with Sport-Shotz

Virtual games provider VSoftCo has entered a multi year agreement with Sport-Shotz, a leading provider of sports themed casino games. Under the terms of the deal, Sport-Shotz complete portfolio of games is to be integrated onto the VSoftCO platform. Simon Westbury, Chief Commercial Officer of VSoftCo, said: “This partnership is very important for VSoftCo as it shows our commitment to the …

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VSoftCo’s Simon Westbury: The Italian Job – Delivering virtual football leagues to Sisal Matchpoint

Sisal - Copyright: anyaberkut / 123RF Stock Photo

This week, VSoftCo announced one of its biggest Virtual Sports delivery projects for Italian betting giant Sisal Matchpoint. Working in partnership with competitor Kiron Interactive, VSoftCo will launch its new football leagues product for Sisal’s +4,000 betting points. Simon Westbury, Chief Commercial Officer of VSoftCo, details the Sisal Matchpoint partnership, and what can be learnt and gained from working with …

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VSoftCo & Kiron Interactive team up for Sisal Matchpoint Virtual football leagues

Industry Virtual Sports games developers VSoftCo and Kiron Interactive have joined forces to ‘expand virtuals reach in Italy’, launching a dedicated football league satellite channel with Italian retail betting market leader Sisal Matchpoint. The strategic partnership will see the launch of an exclusive virtuals channel launched across Sisal Matchpoint’s retail estate of nearly 4,000 betting shops/points. Bringing new engagement to …

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