DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …
Read More »
LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season. The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters throughout the ongoing campaign. Additional …
Read More »
Online sports betting operator 10Bet has joined forces with West Bromwich Albion, after being confirmed as the EFL (English Football League) Championship club’s official betting partner. As part of the new deal 10Bet’s new visual identity is to be prominently displayed across the West Midlands side’s kit throughout the 2018/19 season, taking pride of place on the back of the …
Read More »
West Bromwich Albion FC (WBA) has teamed up with sports betting and casino brand 12BET for the club’s first ever shirt sleeve sponsorship deal. The deal will see the 12BET, an in-play focused operator formed in 2007, displayed on both the shirt sleeve for the playing shirts and on Baggies’ training wear. 12BET Spokesman Rory Anderson commented: “We are excited …
Read More »
It has been revealed that SportPesa, a bookmaker based in Kenya, has signed a three year deal with Hull City to become the club’s new official shirt sponsor. The agreement is said to be the most lucrative in the Tigers’ history and it’s also a clear signal of intent from the bookmaker. Simon King, Commercial Manager at Hull City Tigers, …
Read More »
SBC News Voice of the Sports Betting Industry