Tag Archives: SHL

Home advantage! Betsson underlines its responsibility as SHL journey begins

This weekend sees Betsson debut as the lead sponsor and betting partner of the Svenska Hockey League (SHL), Sweden’s highest tier of professional ice hockey. Secured in 2018, Betsson replaces state gambling monopoly Svenska Spel as the SHL’s main sponsor, undertaking the group’s ‘biggest ever sports sponsorship commitment’. The partnership sees Betsson undertake a number of responsibilities, moving its sponsorship …

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Betsson AB continues recovery momentum as firm looks to ‘make its home mark’

Stockholm-listed online gambling group Betsson AB, has this morning published its Q3 trading update (period ending 30 September), reporting robust growth achieved alongside a number of operational efficiencies implemented through its ‘back on track’ corporate recovery plan. Updating the market, Betsson records group Q3 revenues of SEK 1,427 million (Q3 2017: SEK 1,181m), detailing growth and strong player activity across …

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New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …

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Betsson doubles commitment to Ice Hockey sponsoring European CHL

Stockholm-listed online gambling group Betsson AB has doubled-up its commitment to the sport of ice hockey, becoming the official sponsor of the Champions Hockey League (CHL). Consisting of 26 pro-teams from Europe’s 6 leading ice hockey leagues, the CHL is recognised as European hockey’s biggest international tournament. Confirming the agreement, Betsson marketing detailed that the CHL sponsorship would help the …

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Betsson places ‘responsibility & social commitments’ at forefront of its landmark SHL sponsorship

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

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NordicBet extends Swedish Hockey League sponsorship

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

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Svenska Spel renews sponsorship of Swedish Hockey League (SHL)

State run Swedish gambling operator Svenska Spel has confirmed that it has agreed a six year extension of its sponsorship of the Swedish Hockey League (SHL) with Hockey Allsvenskan.  The new sponsorship extension is valued at SEK 48 Million (£3.3 million), with additional bonuses attached dependent on league media coverage and fan attendance The sponsorship will see Svenska Spel promote its …

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