Tag Archives: Shane Stafford

Matchbook sticks at 2% commission across all sports

Starting this week, online betting exchange Matchbook has announced a set 2% commission across all sports wagering taking place on its platform. The Cork-based operator details that its new structure will apply to net profits with its customers only paying commission on winning bets. The set commission sees Matchbook join competitors Betdaq and Smarkets on a 2% rate, challenging market …

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BetVictor punter on track to land £1 million jackpot

One BetVictor punter is on course to become a millionaire after an extraordinary World Cup bet which netted them €3,360 from a €1 stake. The anonymous punter placed the bet through the UK operator’s new #PriceItUp Builder ahead of Brazil vs Switzerland. In doing so they were automatically entered into The Million Pound Bet – BetVictor’s World Cup competition for …

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Celebrating Chaos… Betvictor launches ‘Man vs Machine’ with Karmarama

BetVictor has launched its first multi-vertical campaign ‘Man vs Machine’, under the creative guidance of London marketing agency Karmarama. ‘Man vs Machine’ made its UK terrestrial TV debut this weekend, during ITV Racing’s broadcast of the 2018 Grand National. The HD campaign seeks to ‘celebrate the chaos of sports’, with machines being no match against a punter’s intuition. Commenting on …

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BetVictor appoints Karmarama as World Cup 2018 creative lead

Gibraltar-based online bookmaker, BetVictor has confirmed the appointment of London marketing agency Karmarama as its lead creative account. Confirming its new creative agency, BetVictor details that Karmarama has been tasked with developing the bookmaker’s upcoming World Cup 2018 marketing campaign, as BetVictor seeks to ramp up its brand coverage during a critical period for all bookmakers. Moving forward, Karmarama will …

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Shane Stafford explains how BetVictor makes the most of its Liverpool partnership

Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …

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BetVictor completes its brand refresh journey

BetVictor has today announced the completion of its brand refresh, which has seen it unify its entire product offering over a number of months. The idea behind the project was to ensure the firm’s customers are given the same quality experience across all of its channels, in line with the brand’s core message, to guarantee a simple, intuitive and relevant …

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Mr President named as new creative agency for BetVictor

BetVictor has today announced Mr President as its new creative agency to work on the bookmaker’s Euro 2016 campaign, following a competitive pitch. Mr President, IAB Creative Agency of the Year, has been tasked with continuing to reinforce BetVictor’s ‘Simple As’ brand proposition which launched earlier this year. The site was given a makeover and the entire idea is focused …

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BetVictor – Rethink, Rebrand, Refresh

BetVictor has announced the revamp of its brand with its new look site set to complemented by a number of new product improvements.  The bookmaker has stated that all these changes it has in the pipeline are focussed on providing customers, both old and new, with a more intuitive and simple betting experience. Having recently signed up to become Authorised Betting …

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BetVictor adds to senior staff

Gibraltar based bookmaker BetVictor has announced that it has hired five new senior members of staff, and made an internal promotion, following a period of sustained growth for the firm. CEO Andreas Meinrad said of the news: “We are delighted with the quality of our new appointments. They bring with them the necessary skills and abilities identified last year as being fundamental to …

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