BetVictor completes its brand refresh journey

BetVictor has today announced the completion of its brand refresh, which has seen it unify its entire product offering over a number of months.

The idea behind the project was to ensure the firm’s customers are given the same quality experience across all of its channels, in line with the brand’s core message, to guarantee a simple, intuitive and relevant betting experience.

In March this year, the company refreshed its logo and reinforced its commitment to in-house technological development.

BetVictor introduced customers to its new in-house developed In-Play offering, designed to offer punters a simpler and more intuitive experience. In a bid to complement this, the firm launched a new Quick Cash Out function which is reportedly the fastest way across the industry to cash out a bet.

The firm’s partnership with leading horseracing data provider Timeform made a telling difference this year. It led to the launch of Betfinder, designed to simplify and upgrade customers’ sportsbook experience, and also saw it become the first operator to provide South African horse racing data and analysis to its customers.

BetVictor’s ‘Offers Hub’, launched in June, was concerned with the way in which customers manage their account, giving them the ability to manage promotions through a real-time and fully personalised overview.

BetVictor head of brand, Shane Stafford, said: “This release is part of our continued challenge to deliver products that are intuitive and enjoyable to use. We are very pleased with the look and feel of our new site.

“It truly utilises our brand identity, injecting our colours throughout the User Interface has been a tremendous success. We made the decision of stripping out the noise and focusing on the important information; the bet.”