Tag Archives: seo

How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand


Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

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Game Lounge marketing acquires SEO agency TodaysWeb

Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

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Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners


LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and …

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TEDx speaker Marcus Tandler to speak on player acquisition at iGaming Super Show

The iGaming Super Show is pleased to announce that Marcus Tandler will be the keynote speaker at the Player Acquisition Strategies conference taking place on Thursday 9th June. Marcus Tandler wowed TEDx attendees in Munich when he described the highly complex future of web search in an elegantly simple flurry of slides that created a film-like strip of imagery conveying …

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Scott Longley – Online Bingo – Why content is still King

SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market.  ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …

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William Hill ‘well-positioned’ for point of consumption tax

New William Hill CEO James Henderson believes that the UK’s biggest bookmaker is well placed ahead of the introduction of the point of consumption licensing later this year. Speaking at the firm’s interim results, Henderson was quite bullish about Hill’s position, certainly compared to some of its competitors. He commented: “I think the numbers are strong. The underlying growth, even …

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Paul Reilly Founder of Media Skunk Works – New Dawn of SEO Responsibility

Ahead of further Google algorithm changes that will impact igaming SEO, team SBC catches up with SEO igaming industry veteran Paul Reilly Founder of Media Skunk Works. Paul discusses current SEO trends and impacts effecting igamings convoluted SEO framework, and what measures operators can take to implement best practice and stop penalization by Google. Paul Reilly is the founder of …

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ICE 2014 – Nick Garner on iGaming SEO & Content Strategy

SBC catches up with Nick Garner ahead of a busy month for the igaming industry. Nick Garner CEO of Search and online Reputation agency 90 Digital discusses the latest trends in SEO, PR and online reputation management for igaming. Nick is a veteran of SEO for the igaming industry, having headed up international projects for Unibet and Betfair. SBC discuses …

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