Tag Archives: seo

Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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Translation100: Global content coverage with an igaming stamp

Translation100

Jeff Summers, Operations Director at Translation100, explains where the nuances reside for translation work in the igaming industry and why its recruitment process must be flexible to service most of the industry’s key territories. SBC: How nuanced are translations for an igaming website?   JS: Overall, I would say igaming websites use common words that are not specifically nuanced. However, there …

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Internet Vikings appoints Peter Ekmark as new CEO

Ekmark

Peter Ekmark has been appointed as the new CEO for Internet Vikings, a hosting and SEO content provider for the iGaming industry. A month after securing its first major acquisition through Costa PBN, he arrives as part of a new series of changes for the company called ‘Internet Vikings 2.0’. Formerly of William Hill, Jackpotjoy and Unibet, Ekmark has a …

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How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

SEO

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

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Game Lounge marketing acquires SEO agency TodaysWeb

Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

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Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners

LeoVegas

LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and …

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TEDx speaker Marcus Tandler to speak on player acquisition at iGaming Super Show

The iGaming Super Show is pleased to announce that Marcus Tandler will be the keynote speaker at the Player Acquisition Strategies conference taking place on Thursday 9th June. Marcus Tandler wowed TEDx attendees in Munich when he described the highly complex future of web search in an elegantly simple flurry of slides that created a film-like strip of imagery conveying …

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Scott Longley – Online Bingo – Why content is still King

SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market.  ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …

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William Hill ‘well-positioned’ for point of consumption tax

New William Hill CEO James Henderson believes that the UK’s biggest bookmaker is well placed ahead of the introduction of the point of consumption licensing later this year. Speaking at the firm’s interim results, Henderson was quite bullish about Hill’s position, certainly compared to some of its competitors. He commented: “I think the numbers are strong. The underlying growth, even …

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