Tag Archives: seo

Gambling.com: Exploring the Interplay of EEAT and AI: Insights

SBC News Gambling.com: Exploring the Interplay of EEAT and AI: Insights

SBC’s Affiliate Leaders caught up with Edoardo Ganetti, Director of SEO at Gambling.com, ahead of his participation at the CasinoBeats Summit to discuss some of the key talking points during the SEO Chatshow titled ‘E-E-A-T and AI: frenemies or not?’, where he will appear as one of the speakers. The conversation encompassed a range of topics, delving into the correlation …

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“Building a product is like building a house” – Why ‘old school’ SEO still has its place alongside influencer marketing


“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.”  That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …

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The ‘circle of control’: Protecting your brand traffic from the ‘piggybackers’


Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …

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Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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Translation100: Global content coverage with an igaming stamp


Jeff Summers, Operations Director at Translation100, explains where the nuances reside for translation work in the igaming industry and why its recruitment process must be flexible to service most of the industry’s key territories. SBC: How nuanced are translations for an igaming website?   JS: Overall, I would say igaming websites use common words that are not specifically nuanced. However, there …

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How sports betting is influencing the tools of success in affiliate marketing

SBC News How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand


Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

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Game Lounge marketing acquires SEO agency TodaysWeb

SBC News Game Lounge marketing acquires SEO agency TodaysWeb

Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

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Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners


LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and …

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