Sportradar has launched an enhanced betting-related functionality within NBA League Pass in partnership with the NBA. Sports betting content, such as point spreads, over-unders, and money lines, will now be seamlessly integrated into the sport’s live streaming platform – powered by emBET, Sportradar’s over-the-top (OTT) solution. Speaking on how the partnership will elevate the in-play betting experience, Patrick Mostboeck, Sportradar …
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Sportradar nets 10-year NBA partnership
Sportradar will gain the exclusive betting data rights to the NBA, WNBA and NBA G League after signing a 10-year contract. The exclusive partnership will start in 2023-24, kicking in at the end of the existing, non-exclusive deal which runs for two more years. It will see the three leagues use Sportradar’s global and wide-ranging capabilities to grow US operations, …
Read More »NBA maintains Genius and Sportradar as lead betting data suppliers
The NBA will maintain its existing data supplier arrangement for the global sports betting sector, continuing to utilise Genius Sports and Sportradar as lead distributors for bookmakers and wagering-related activities. The arrangement will continue to see Sportradar act as lead NBA and WNBA for data distributor US and global sports betting markets, as Genius maintains its position as an NBA …
Read More »Olybet named NBA betting partner for the Baltics and Slovakia
Olympic Entertainment Group AS (OEG) has confirmed that its flagship betting brand Olybet will become the official betting partner of the National Basketball Association (NBA) across Estonia, Latvia, Lithuania and Slovakia. The partnership will be promoted across more than 100 casino and retail locations in the region and on OlyBet’s and the NBA’s social and digital assets. In addition, OEG …
Read More »NBA nets PointsBet operator partnership
The National Basketball Association (NBA) has confirmed PointsBet as an authorised sports betting operator of the league. The multiyear partnership is the sportsbook’s first venture into a U.S professional sports league whilst the NBA has secured its 11th betting supplier, a list that includes William Hill and Unibet. Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA stated: “We …
Read More »William Hill scores official partnership with NBA
William Hill has secured a new partnership with The National Basketball Association (NBA) after being named as a ‘Proud Partner and an Authorized Sports Betting Operator of the NBA in the United States’. Under the terms of the new agreement, William Hill will gain access to official NBA betting data as well as league marks across its mobile platforms and …
Read More »NBA forms first virtual games partnership with Highlight Games
Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …
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