SBC News NBA forms first virtual games partnership with Highlight Games

NBA forms first virtual games partnership with Highlight Games

Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’.

Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences.

The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual NBA highlights archive and game clips, as the NBA commits to its first virtual sports partnership.

“Virtual sports betting is incredibly popular in regions around the world and we’re looking forward to giving fans another innovative way to engage with the NBA,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. 

“With NBA Last 90, Highlight Games has created a new spin on virtual sports basketball and delivered an authentic gaming experience utilizing real NBA content.”

NBA Last 90 is set to debut in U.S. and European gaming and lottery markets during the 2019-20 NBA season, Highlight Games has published a preview of the game at https://highlight-games.com/.

“I’m delighted to announce this groundbreaking partnership with NBA and NBPA,” said Tim Green, CEO Highlight Games. 

“Highlight Games has an ambitious strategy to enter the nascent US sports betting and virtual sports market, and this collaboration is the first important step on that journey. NBA Last 90 features real NBA stars and real NBA highlights, differentiating it from any other virtual sports product on the market.  We’re confident that players around the world will be instantly engaged with NBA Last 90.”

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