Tag Archives: SBTech

Keir Adams, SBTech: Pricing betting’s most unpredictable market

pricing

Bookmakers will have their political credentials put under the spotlight once again, as the UK prepares for a general election on Thursday 12 December. Following year-on-year political upsets since 2015, Keir Adams, Head of UK Sports at SBTech, spoke to SBC News about pricing betting’s most unpredictable market. SBC: How do you price an election? And how do you price in …

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Indiana marks sixth US state launch for SBTech

Indiana

SBTech has entered its sixth US state in less than 18 months by launching an on-property sportsbook at Rising Star Casino in Indiana under the BetAmerica brand. The new 3,000 sq. ft sportsbook, operated by Churchill Downs Incorporated (CDI), is located one hour from Cincinnati and within two hours of Indianapolis and Louisville. It features more than 30 television screens …

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Andrew Cochrane, SBTech: Helping lotteries to keep pace with the sportsbook competition

lotteries

Lotteries are “turning to SBTech” for sportsbook services when their market share comes under pressure. That’s according to the firm’s Chief Development Officer Andrew Cochrane, who spoke on a panel about replicating the European Lotteries experience at this year’s Betting on Sports America (BOSA). Why is SBTech well placed to join the debate around lotteries providing sports betting in the …

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SBTech sets out ‘go’ live process for WLA member hat-trick

SBTech

SBTech said that the process of getting new operators live via its sports betting solutions is something that it “refuses to take lightly”. James Coxon, VP of Commercial at SBTech, added that it prioritises getting “fully under the hood of exactly what they want as a business”. He was speaking at last month’s Betting on Sports conference in response to …

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William Hill US CEO to feature in Official Sports Betting Guide to G2E

sports betting guide

Live streaming of sports will be key for in-play betting in America, according to William Hill US CEO Joe Asher.  In an exclusive interview in the Official Sports Betting Guide to G2E, produced by SBC Magazine, Asher revealed: “I think live streaming for in-play is going to be really big in the US – one of the big opportunities in …

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SBTech continues tier-1 form by winning Svenska Spel sportsbook tender

SBTech has secured a further tier-1 betting systems partnership this summer, becoming the lead multi-channel sportsbook provider to Swedish state-owned gambling operator Svenska Spel. Fresh from securing lead sportsbook platform arrangements with Veikkaus Finland and The Oregon Lottery, SBTech has won the fiercely contested Svenska Spel competitive procurement process. SBTech underlined that Svenska Spel had chosen its sportsbook systems, highlighting provisions …

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Operator CEOs head 20/20 Vision track at Betting on Sports 2019

Betting on Sports 2019 20/20 Vision Track

Jesper Svensson, CEO of Betsson, and Pinnacle CEO Paris Smith are among the leaders offering their insights on the key issues shaping the betting industry as part of the 20/20 Vision – The Future In Focus track of Betting on Sports 2019.  The track, which takes place on the second full day (Thursday 19 September) of SBC’s flagship event at …

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Betgenius seeks Italian market growth with Desideri appointment

Betgenius has appointed Luca Desideri as its new Commercial Director for the Italian market, as the organisation seeks to support its current growth strategy.  Desideri joins the sports data specialists from SBTech, where he previously held the role of Country Manager. He brings with him a wealth of localised expertise, having spent over 15 years in the italian betting and gaming …

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Ross Haselhurst, Bede Gaming: How a modular platform approach puts operators on the path to global success

modular

Companies looking to diversify their offerings in a bid to enter into emerging markets frequently hit challenges in resource, focus and market knowledge. Ross Haselhurst, Commercial Director at Bede Gaming, explains how partnering with the right platform is essential to unlocking elusive opportunities.  SBC: With more markets regulating, what benefits do you see in a modular approach to integration? RH: …

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Veikkaus Finland appoints SBTech to lead end-to-end sportsbook overhaul

Multi-channel sportsbook and systems provider SBTech has won the competitive tender to act as the lead online and retail sports betting systems provider for Veikkaus Finland. This morning, SBTech confirmed that it has won the hotly contested ‘public procurement process’ to service Finnish gambling monopoly Veikkaus, who in 2018 called for a wholesale systems upgrades improving the firm’s digital capacities …

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