Tag Archives: SBC news

George Harborne: “Inevitable” that gambling brands will move to kit sleeves

SBC News George Harborne: "Inevitable" that gambling brands will move to kit sleeves

The link between gambling companies and football clubs has been vital for financial support and brand exposure over the years.  BetMGM‘s new collaboration with Premier League‘s Tottenham Hotspur is a prime example, set to enhance the operator’s presence as the official training wear partner from the 2024/25 season.  However, against the backdrop of such high-profile deals, the footballing world is …

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Can anyone top Trump? Better Collective’s part in the US presidential race

SBC News Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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SG Digital details World Cup’s top trends as tournament hots up

Copyright: badwiser / 123RF Stock Photo

The group stages of the World Cup are now well and truly in full swing, and at around 6pm (UK time) each nation will have competed in 2018’s competition once. Gambling industry data specialists H2GC estimates that the Russian World Cup could break numerous betting records, with an expectation that total gross win could topple €1.7bn detailed, as the showpiece …

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