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John Cook: data is the most powerful marketing tool in iGaming
BREAKING
Features
Time to read: 6 min
John Cook: data is the most powerful marketing tool in iGaming
May 28, 2026
Better Gambling Forum and SBC announce strategic partnership
BREAKING
Player Protection
Time to read: 3 min
Better Gambling Forum and SBC announce strategic partnership 
May 26, 2026
John Cook as part of SBC's 'how to get away with marketing' series
BREAKING
Features
Time to read: 8 min
John Cook: Why most iGaming supplier marketing gets ignored - and how to fix It
May 14, 2026
John Cook, Commercial Director at SBC Media
BREAKING
Features
Time to read: 9 min
John Cook: Stop Selling Products. Start Selling Expertise.
April 30, 2026
John Cook, Commercial Director of SBC Media
BREAKING
Features
Time to read: 8 min
Beyond the click: how is B2B marketing really evolving?
April 16, 2026
BREAKING
Europe
Time to read: 3 min
SBC launches Player Protection Hub with new editor
May 2, 2024
BREAKING
Featured News
Time to read: 3 min
SBC announces six promotions in media team
December 4, 2023
The Ontario Frontier: Exploring the iGaming Landscape
13:00
BREAKING
Europe
Time to read: 2 min
The Ontario Frontier: Exploring the iGaming Landscape
October 10, 2023
Ed Young, SBC
BREAKING
Europe
Time to read: 3 min
Edward Young joins SBC Media as Media Sales Manager
September 26, 2023
BREAKING
Europe
Time to read: 2 min
Kambi announces SBC Media as official media partner for the 2023 Festival of Sportsbook
May 9, 2023
John Cook joins SBC Media as Commercial Director
BREAKING
Europe
Time to read: 3 min
John Cook joins SBC Media as Commercial Director
January 17, 2023
BREAKING
Betting on Sports America
Time to read: 3 min
SBC announces five finalists competing during SBC First Pitch in New Jersey
July 8, 2022
BREAKING
Latest News
Time to read: 2 min
SBC appoints Jessica Welman as Editor of SBC Americas
June 21, 2022
BREAKING
iGaming
Time to read: 2 min
ACI Worldwide: The importance of flexibility for combating fraud
May 17, 2022
BREAKING
Events
Time to read: 2 min
SBC hits 5,000 news pieces with Mondogoal
February 10, 2016
Most Read
1
Andy’s Burnham down the bookies as Makerfield by-election sets Betfair record
2
Betfred becomes latest to cool operations in Irish market as it takes “temporary pause”
3
Entain may call time on Central and Eastern Europe business
4
Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide
5
Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider
6
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
7
Entain calls for action over illegal World Cup gambling promotions on UK social media
8
Is the UK’s under-16 social media ban a win for online bookmakers?
Featured News
Entain logo on stage at the SBC Awards North America
BREAKING
Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
BREAKING
Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026