Tag Archives: SBC Leaders Magazine

SBC Leaders Magazine: Superbet’s Alex Fonseca expecting fierce competition in Brazil

SBC Leaders MAgazine Issue 35

Success in Brazil is likely to prove tough to achieve for operators despite the regulation of the market, Superbet Brazil CEO Alex Fonseca tells the new issue of SBC Leaders magazine. Industry eyes have been firmly focused on Brazil since its regulated market launched at the beginning of January and that attention is set to intensify when the SBC Summit …

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SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM

SBC Leaders Magazine Issue 34 cover

Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine. The cover feature of issue 34, published today, sees Hagman discussing life at LeoVegas following its acquisition by MGM Resorts two-and-a-half years ago.  Since the takeover, the Swedish operator has doubled the size of its workforce and …

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Sky Betting & Gaming: Doing the right thing

Steve Birch of Sky Bet in SBC Leaders Magazine

Completing our countdown, the number 1 position in the SBC Leaders magazine most-read stories of 2024 chart was an interview with Steve Birch, Chief Commercial Officer of Sky Betting & Gaming from Issue 29.  ———————————————- “We want to do the right thing for customers. We want to do the right thing for staff. We want to make things better – …

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Control. Alt. Delete. The inside story of Evoke’s transformation

evoke in SBC Leaders Magazine

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 2. In Issue 32, evoke Chief Executive Officer Per Widerström and Chief Strategy Officer Vaughan Lewis told Steve Hoare about one of the most challenging and transformational deals the industry has ever witnessed. —————————————— Evoke CEO Per Widerström is relentlessly on-message. I don’t count the number …

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PIN-UP: Crafting the perfect profile

Pin-Up Global in SBC Leaders magazine

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 3, with Issue 32’s cover feature. As PIN-UP Global moves into B2B, buying startups and advancing into cyber-security among a host of other developments, CEO Marina Ilina gives us an update.  PIN-UP Global’s profile in the industry has grown significantly over the past year. What have …

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How Kaizen Gaming became football’s favourite bookmaker

Kaizen Gaming's Julio Iglesias Hernando

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 5. In a feature originally published in Issue 31, Kaizen Gaming CCO Julio Iglesias Hernando explains why technology, branding and football are key elements in the ambitious international expansion plans of Betano’s parent company. ———————————— Kaizen Gaming is clearly very serious about living up to the …

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Betfred: Never down to luck

Betfred

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 6, with a feature originally published in Issue 32. New Chief Intelligence Officer Andrew Daniels speaks to Ted Menmuir about the tricky task of transforming Betfred’s High Street market leadership into digital success. —————————————— In the first-half of the year, Betfred announced that it had completed …

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Brazil: Dig the new breed

Betmais in SBC Leaders magazine

Our countdown of the most-read stories from SBC Leaders magazine in 2024 begins with Elisa Marcante’s evaluation of the competition between international and local operators in Brazil, which originally appeared in Issue 33. ———————————- As Flutter and MGM Resorts flex their muscles in Brazil, Lívia Troise, CEO of Betmais, Fellipe Eduardo Fraga, Business Director of EstrelaBet, and Andreas Bardun, founder …

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Evoke CEO Per Widerström talks transformation with SBC Leaders magazine

SBC Leaders magazine Issue 32

The successful transformation of a major gambling business requires both an injection of the latest technology and a reimagining of the corporate culture, evoke CEO Per Widerström tells the new edition of SBC Leaders magazine. Issue 32 of the magazine includes an in-depth feature about the future of the custodian of the William Hill and 888 brands, in which Widerström …

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