Less can sometimes mean more when it comes to international expansion, Super Group CEO Neal Menashe tells the new issue of SBC Leaders magazine. The Betway owner has withdrawn from Portugal, France, Belgium and India since it floated on the New York Stock Exchange in 2022, reducing its number of licences to 17. Despite those retreats, Super Group has thrived …
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SBC Leaders Magazine: Superbet’s Alex Fonseca expecting fierce competition in Brazil
Success in Brazil is likely to prove tough to achieve for operators despite the regulation of the market, Superbet Brazil CEO Alex Fonseca tells the new issue of SBC Leaders magazine. Industry eyes have been firmly focused on Brazil since its regulated market launched at the beginning of January and that attention is set to intensify when the SBC Summit …
Read More »SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine. The cover feature of issue 34, published today, sees Hagman discussing life at LeoVegas following its acquisition by MGM Resorts two-and-a-half years ago. Since the takeover, the Swedish operator has doubled the size of its workforce and …
Read More »Sky Betting & Gaming: Doing the right thing
Completing our countdown, the number 1 position in the SBC Leaders magazine most-read stories of 2024 chart was an interview with Steve Birch, Chief Commercial Officer of Sky Betting & Gaming from Issue 29. ———————————————- “We want to do the right thing for customers. We want to do the right thing for staff. We want to make things better – …
Read More »Control. Alt. Delete. The inside story of Evoke’s transformation
Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 2. In Issue 32, evoke Chief Executive Officer Per Widerström and Chief Strategy Officer Vaughan Lewis told Steve Hoare about one of the most challenging and transformational deals the industry has ever witnessed. —————————————— Evoke CEO Per Widerström is relentlessly on-message. I don’t count the number …
Read More »PIN-UP: Crafting the perfect profile
Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 3, with Issue 32’s cover feature. As PIN-UP Global moves into B2B, buying startups and advancing into cyber-security among a host of other developments, CEO Marina Ilina gives us an update. PIN-UP Global’s profile in the industry has grown significantly over the past year. What have …
Read More »How Kaizen Gaming became football’s favourite bookmaker
Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 5. In a feature originally published in Issue 31, Kaizen Gaming CCO Julio Iglesias Hernando explains why technology, branding and football are key elements in the ambitious international expansion plans of Betano’s parent company. ———————————— Kaizen Gaming is clearly very serious about living up to the …
Read More »Betfred: Never down to luck
Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 6, with a feature originally published in Issue 32. New Chief Intelligence Officer Andrew Daniels speaks to Ted Menmuir about the tricky task of transforming Betfred’s High Street market leadership into digital success. —————————————— In the first-half of the year, Betfred announced that it had completed …
Read More »Brazil: Dig the new breed
Our countdown of the most-read stories from SBC Leaders magazine in 2024 begins with Elisa Marcante’s evaluation of the competition between international and local operators in Brazil, which originally appeared in Issue 33. ———————————- As Flutter and MGM Resorts flex their muscles in Brazil, Lívia Troise, CEO of Betmais, Fellipe Eduardo Fraga, Business Director of EstrelaBet, and Andreas Bardun, founder …
Read More »Evoke CEO Per Widerström talks transformation with SBC Leaders magazine
The successful transformation of a major gambling business requires both an injection of the latest technology and a reimagining of the corporate culture, evoke CEO Per Widerström tells the new edition of SBC Leaders magazine. Issue 32 of the magazine includes an in-depth feature about the future of the custodian of the William Hill and 888 brands, in which Widerström …
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