BtoBet has moved deeper into West Africa after announcing that it has become the lead omnichannel systems provider to Nigerian betting group Luckybet (Luckybet.ng). The agreement follows an extensive review undertaken by Luckybet management as it seeks to find a technology supplier to power its fast-growth retail and online betting operations. The partnership will see Luckybet upgrade its entire systems …
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BtoBet has expanded its presence across the African market after its local Certified Partner, STM Gaming, secured a new agreement with Nigeria-based Booster99. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Under the terms of the agreement, Booster99 will power its online and mobile channels by using BtoBet technology, with Nigeria …
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BtoBet has has formed a strategic partnership with Tola Mobile to amplify its payment processing capacities for new and established African betting markets. The partnership is marked as a key strategic directive by BtoBet, as it moves to integrate Tola Mobile’s ‘Wallet API’ system across its tailored African platform, allowing bookmaker partners a greater depth of localised payment solutions. Since 2011, …
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Igaming platform provider BtoBet will bolster its virtual sports portfolio across emerging markets after it entered into a new partnership with virtual sports content firm Global Bet. Under the terms of the agreement, GlobalBet’s Pro-Series content will be used to bolster BtoBet’s virtual sports portfolio in markets including Latin America. Sabrina Soldà, BtoBet’s Chief Marketing Officer, highlighted that Global Bet’s …
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Incentive Games has secured a new agreement with BtoBet which will see a number of Paid-to-Play virtual sports games integrated into the iGaming platform provider’s content portfolio. The new content, according to BtoBet, will be ‘particularly adept to the player requirements in Europe, Africa and Latin America’, and will help operators drive additional revenues in regions where there is limited …
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BtoBet is preparing to launch Neuron 3, the company’s 3rd generation iGaming single-solution platform which provides operators with all the necessary business management tools, APIs, widgets and content readily integrated. By using the platform, operators can focus on optimising the UX aspect of their business. The platform, which will be officially unveiled at ICE London, will also feature a unified betting …
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Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …
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Strengthening its presence across Africa, BtoBet has secured a new agreement with Namibia based operator Allbet, which will see the iGaming platform provider integrate its Neuron platform across the operator’s retail offering ahead of a rollout across online channels. Neuron is BtoBet’s omni-channel platform based on artificial intelligence (AI) technology that facilitates easy management of iGaming and sports betting operations. …
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Nigerian operators Vbetnow and Konfambet will be offering a white label gambling service through STM Gaming, BtoBet’s Certified Partner for Africa. Focusing on delivering an enhanced user experience to its players, the operators will be delivering a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals. It comes just two months after STM Gaming, …
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African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …
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