Seeking to break new ground within the betting and igaming technology, industry platform provider BtoBet will present its ‘first mobile intelligent augmented reality’ functions at ICE 2017 (7-9 February to London ExCeL).
Detailing the technology, BtoBet leadership states that augmented reality (AR) could revolutionise all aspects of betting/igaming’s value chain. As a data led industry platform and software provider BtoBet wants to gain first mover advantage in the fast-moving field of AR.
BtoBet AR releases at ICE 2017, will focus on player marketing initiatives with the platform provider seeking to boost client player engagement and cross-channel data which will feedback to BtoBet’s Sportsbook & Casino Recommendation Engine.
Sabrina Soldá, CMO of BtoBet commented on AR capabilities: “In the evolving iGaming industry players are showing an increasingly need of attention, enjoyable gaming/betting experience and interaction. With our high qualified team of technology development, we have studied a solution able to meet all these needs. Combining our A.I. technology platform – giving operators a full data players’ control and management, real time – with a totally new AR solution providing players the most advanced and exciting gaming experience”.
The Malta-based firm will display the following three AR components at ICE 2017; ‘BtoBet Odds AR Comparison’, ‘AR Bonus Hunting’ and ‘Virtual Assistant’.