Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …
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Genting Casino has unveiled details of its tournament marketing campaign, ‘The World Awaits’ which looks to enrich the World Cup experience for its punters. When members swipe their card at any of Genting’s 35 premium retail casinos in cities across the UK automatically enter themselves into a prize draw to win a share of a £25,000 prize pool with one …
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Suren Khachatryan, Chief Executive of multi-channel sports betting systems supplier Digitain, is both excited and cautious about World Cup Russia 2018. Speaking ahead of the start of ‘Russian Gaming Week’ (7-8 June), Khachatryan said that Russia 2018 will be a landmark event for the Armenia-based technology firm, its stakeholders and client base. As a betting systems supplier, Digitain has no doubt that …
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Colossus Bets operator and supplier of ‘next generation betting pools’, has confirmed the appointment of Influence Digital London as its new social/digital marketing lead to scale up promotion of their B2C platform during a crucial summer 2018 period. Updating the market, Colossus Bets has tasked Influence Digital with developing its B2C social content strategy on educating betting consumers on ‘crowd-betting …
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Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …
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SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths. ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …
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Matt Harris of Perble, details the importance of Paddy Power’s lead sponsorship of CONIFA 2018, as all industry operators prepare for a summer of World Cup Russia 2018 trading. Betting content specialist Harris, details why Paddy Power is right to pursue and tell a different narrative for football’s global impact. ______________________ The sponsorship arrangement between Paddy Power and the organisers …
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European daily fantasy sports platform provider Scout Gaming continues its 2018 commercial momentum, announcing that it has secured a DFS supplier agreement with Norwegian public broadcaster NRK AS. Securing its new partnership, Scout Gaming will be charged with delivering NRK broadcast properties with a ‘free-to- play’ World Cup Russia 2018’ fantasy sports product. The NRK branded DFS product, will be …
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Paddy Power has announced the launch of its ‘first-ever documentary series’, further supporting its sponsorship of the ‘2018 – CONIFA World Football Cup’ (London 31 May – 10 June). Last March, the bookmaker announced its lead sponsorship of CONIFA’s tournament, stating that it wanted to support ‘football’s rebel nations’, who are currently not recognised by FIFA. Sponsoring CONIFA 2018, the …
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FTSE bookmaker William Hill Plc has detailed a positive opening to its 2018 trading, as the firm continues its digital recovery, while restructuring its operations. Issuing an unaudited trading statement for the 17-week period to 24 April 2018, William Hill details +3% gain in group revenues, driven by strong ‘Online and US performances’ which offset UK Retail declines. The bookmaker …
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