Tag Archives: Russia 2018

Fonbet marketing: Alexey Khobot on promotion in an era of restrictions

marketing

Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …

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UEFA pushes VAR early for Champions League 2018/19

SBC News UEFA pushes VAR early for Champions League 2018/19

UEFA executives have announced that the governing body of European football will introduce ‘Video Assistant Referees – VAR’ technology for its flagship UEFA Champions League competition, beginning at the round-of-16 knockout stages from 16 February 2019. UEFA President Aleksander Ceferin confirmed the mandatory VAR Champions League enforcement at yesterday’s ‘special meeting of the UEFA Executive Committee’ hosted in Dublin. Governing …

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All-in Translations: One Flew Over the Football’s Nest

All-In

They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …

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Sportium revamps YouTube profile for new La Liga Season

SBC News Sportium revamps YouTube profile for new La Liga Season

Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond. Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga. Spain’s new football season kicked-off this weekend with …

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Endre Nesset: Delivering GiG’s ‘next level’ sportsbook platform

SBC News Endre Nesset: Delivering GiG’s 'next level' sportsbook platform

Endre Nesset, Director of Sports for Gaming Innovation Group (GiG) breaks down delivering a two-year project, launching GiG’s new sportsbook platform. Highlighting increased operator-to-consumer demands, Nesset details to SBC that GiG’s sportsbook platform had to develop as an ‘anything is possible’ proposition, beating the expectations set by ‘one-size fits all’ solutions.     _____________  SBC: Hi Endre, can you detail to …

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Henrik Tjärnström – Kindred looks to new shores post World Cup

SBC News Henrik Tjärnström - Kindred looks to new shores post World Cup

As a sign of corporate growth and progress, Kindred Group CEO Henrik Tjärnström has stated to investors that corporate comparative trading periods will only get tougher for the Stockholm-listed enterprise. Presenting Kindred’s H1 2018 interim leadership update, Tjärnström acknowledges that a further ‘all-time high’ trading quarter has been driven by World Cup Russia 2018, with Kindred achieving its biggest active …

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Russia 2018 breaks Italian wagering records despite no Azzurri representation

SBC News Russia 2018 breaks Italian wagering records despite no Azzurri representation

Italy’s Agency of Customs & Monopolies, the regulatory body for commercial industries’ has detailed that Italian consumers wagered approximately €466 million during World Cup Russia 2018. The wagering figure represents a new Italian sector record for a sporting event, despite Italy having no Azzurri representation at the tournament. The agency’s data goes against the pessimistic forecasts of a number of …

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Pontus Lindwall – Product enhancements are re-energising Betsson AB

SBC News Pontus Lindwall – Product enhancements are re-energising Betsson AB

Updating investors on Betsson AB’s interim 2018 results, Group Chief Executive Pontus Lindwall has declared that ‘confidence is back in the business’. Lindwall who regained leadership of Betsson AB in September 2017, following the departure of former incumbent Ulrik Bengtsson, would implement a ‘corporate efficiency program’ following a lacklustre 2017 trading. Named the ‘back on track plan’ by Betsson governance, …

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Daniel Corcos – Why 10Bet is Backing Blackburn All the Way

SBC News Daniel Corcos - Why 10Bet is Backing Blackburn All the Way

10Bet, one of the world’s fastest growing online sports betting operators, has signed a major three-year partnership agreement with EFL Championship side Blackburn Rovers, becoming the club’s Official Principal Sponsor. 10Bet Marketing Director Daniel Corcos explains the thinking behind the deal. __________________________ 10Bet’s deal to become the Official Principal Sponsor of EFL Championship side Blackburn Rovers marks our first foray …

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