SBC News Voice of the Sports Betting Industry
Industry multi-channel sports betting platform and technology provider Digitain has announced the launch of its ‘bet re-selection’ tool ‘Edit My Bet’ bringing new in-play functionalities to its client portfolio.
The Edit My Bet option allows players to turn an existing single or multiple selections into a more ‘multi-leg bet’, either by adding more selections or re-editing current market selections.
The new betting function has proved popular with UK bookmakers bet365 and Ladbrokes, moving forward Digitain will make the Edit My Bet market option available to its 30 partners utilising its sportsbook platform solution.
Suren Khachatryan CEO of Digitain welcomed the Edit My Bet product, stating that it would bring new customer and client dynamics ahead of next year’s Russia 2018 World Cup.
“Sports bettors appreciate that their favourite sports are driven by opinion, and these opinions move and change. With Edit My Bet, we’ve given them the facility with which to easily adjust, allowing people to even contradict their initial thoughts by swapping out or completely dismissing a previous selection”. Khachatryan detailed
“This unique functionality permits players to play up the odds of their singles or multiples as well, paving the way to larger payouts. We feel this will prove particularly prescient when it comes to the needs of the World Cup, as multiple selections are particularly popular during tournaments.
