SBC News Voice of the Sports Betting Industry
Betsson AB has launched a new advertising campaign targeting several markets across its international operations, specifically its established territories in Europe and Latin America. The ‘A bet makes the difference’ campaign encompasses a series of commercials developed by Betsson’s in-house advertising team, with a focus on the ‘elevating excitement’ of betting rather than big wins. Stockholm-listed multinational Betsson plans to …
Read More »Betsson looks to redefine focus of sportsbook marketing in latest campaign
