Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL. Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …
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Cash out functionality, feed unification and bet builders are just three of the key components of the modern day sportsbook. OPTIMA CEO Jacob Lopez talks moving with the market in 2018, why differentiation has become a buzzword for the company, and how the technology behind its beefed up sportsbook stood up to the performance challenge presented by this year’s football World …
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Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …
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Industry data specialist Betgenius has partnered with odds compiler Sportcast to create ‘BetBuilder’, a ‘fully automated, high margin accumulator service’, for industry betting operators. Detailing the partnership, Betgenius and Sportcast will seek to optimise current industry ‘Request-a-Bet’ programmes, by creating ‘the most compelling’ pre-match accumulator tool. Taking ‘Request-a-Bet’ to the next level, Betgenius and Sportcast have added more user options/selections …
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Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …
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