Tag Archives: Real time data

GiG: Leveraging AI to create hyper-personalisation

SBC News GiG: Leveraging AI to create hyper-personalisation

GiG descended onto the show floor at ICE Barcelona to outline how its LogicX solution is leveraging artificial intelligence to create meaningful personalisation across its partners’ platforms. James Coxon, GiG’s Chief Operating Officer, explained that the solution takes real-time data and converts it into scenario-based solutions for common problems across the industry. He said: “For us, it’s about powering a …

Read More »

The importance of dynamic bonuses based on real-time data

bonuses

Standard bonuses in the iGaming industry can be used effectively for quick short-term player engagement and retention, but not as a long-term strategy with the same bonuses for all players, writes Solitics CEO and Founder Tomer Baumel (pictured above). The importance of customer experience has never been more crucial, especially as the industry becomes increasingly crowded. Unfortunately, there are still …

Read More »