Tag Archives: Rainer Geier

Forza Football grows advertising capacity with Sportradar’s ad:s

Forza Football grows advertising capacity with Sportradar’s ad:s

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

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Carsten Koerl joined by three regional CEOs in Sportradar reorganisation

Fresh Eight

Sportradar Group CEO Carsten Koerl will be supported by three regional CEOs in a company reorganisation, effective from 1 January 2021.  The new setup, explained Sportradar, provides it with more flexibility to support future growth, while enabling the business to operate in closer proximity to its end markets. The three new regional CEOs will be Arne Rees (North America), Werner …

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The first year for ad:s – Sportradar’s marketing service built for betting

ad:s

Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …

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Onefootball strengthens Sportradar partnership to drive OTT ambitions

Football media platform Onefootball has deepened its partnership with Sportradar by appointing the sports data intelligence firm to develop its OTT proposition. Berlin-headquartered Onefootball seeks to expand its football content capacity showcasing ‘premium football rights’ across its digital platforms via PPV modules delivered by Sportradar. Covering over 100 international leagues comprehensively, Onefootball operates the world’s most popular football app, which last …

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Sportradar extends OTT deal with Italian TV outlet Sportitalia

Sportitalia

Sportradar has extended its partnership with one of Italy’s leading TV outlets, Sportitalia, to deliver its OTT streaming solution across four new channels from July 2019. The two companies originally partnered in 2017, in a which saw Sportradar provide the streaming platform for Sportitalia’s 24/7 online site, while also making selected content available on demand. As part of the revised …

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Sportradar launches OTT platform A1now for A1 in Austria

A1

Sportradar has launched A1now, an over-the-top (OTT) product to service users on A1 – a leading digital and telecoms provider A1 in Austria – with both live and on-demand sports content. The OTT service will provide users with Live and Video On Demand (VOD) content across sport, music and entertainment, including matches from the Austrian Football Bundesliga – for which …

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Sportradar unveils EnduroTV for upcoming season

Sportradar has united with ABC Communication, the official promoter of the SuperEnduro and EnduroGP, to create EnduroTV – the official streaming service for the competition from season 2019 and beyond. As part of three year partnership, the Sportradar based EnduroTV platform will provide live streams for all five events of the 2019 SuperEnduro World Championships, with all of the races …

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Sportradar revamps legacy OTT sports content solution

Sports data, content and media rights distributor Sportradar has announced the launch of its revamped ‘next-level’ OTT solution at the Sportel Monaco sports media convention. The technology firm has developed a new engine which seamlessly connects its wide range of sports data with video capability within clients’ multiple distribution channels. Sportradar was one of the first technology firms to offer …

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BETANO.com scores deal with European Handball Federation

The European Handball Federation’s marketing arm, EHF Marketing GmbH, has signed up a new partner ahead of the new VELUX EHF Champions League season, beginning in September. BETANO.com – a brand of betting operator Stoiximan – has been revealed as the competition’s new regional betting partner. The cooperation, targeted towards the German market, will bring extensive TV and digital media exposure to the brand …

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