The $3m Pegasus World Cup presented by Baccarat (G1) will be broadcast in over 135 territories through a partnership with HBA Media. Legendary jockey Frankie Dettori will participate in the event, which marks the beginning of his international ‘swansong’ before his retirement at the end of the year. Featuring music performances from OneRepublic and Kygo, this year’s Pegasus event will …
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Royal Ascot secures biggest international coverage for 2021 comeback
This year’s Royal Ascot will feature the biggest international media exposure for the prestigious UK racing festival, hosted from Tuesday 15th to Saturday 19th June. Preparing the festival for its public return, welcoming +12,000 spectators to its racecourse each day, Ascot Racecourse has selected HBA Media to serve as its lead international media rights distributor. Expanding Royal Ascot’s global coverage, …
Read More »Better Collective ups media profile by hiring Shane Anderson as Group Content lead
Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …
Read More »Racing.com competition forces Tabcorp to up its Australian racing broadcast bid
Facing competition from Racing Victoria and Seven West Media joint-venture Racing.com, Australian gambling operator Tabcorp has been forced to significantly up its bid in order to maintain its racing broadcast rights in Australia and New Zealand. The Australian Financial Review (AFR) has reported that Tabcorp governance are prepared to pay AUD $26 million (£16 million) to secure racing content rights …
Read More »Racing Victoria & Seven Network launch Racing.com
Australia’s Seven broadcast network and Racing Victoria have launched a new free to air channel devoted to Victoria racing events, Racing.com Racing.com will be made available using the full range of Seven Network services and devices, as the channel makes its debut this Saturday. Details on Racing.com were announced today by Tim Worner, Chief Executive Officer and Managing Director of …
Read More »Racing Victoria purchases Racing.com domain
Australian south east state horse racing authority Racing Victoria, have confirmed the purchase of domain name Racing.com for an undisclosed fee. Racing Victoria will use the domain to further its services and racing coverage throughout national and international markets, with a new website and further digital inventory set to be launched by mid-September. Racing.com will target a broader demographic for …
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