competition forces Tabcorp to up its Australian racing broadcast bid

US racingFacing competition from Racing Victoria and Seven West Media joint-venture, Australian gambling operator Tabcorp has been forced to significantly up its bid in order to maintain its racing broadcast rights in Australia and New Zealand.

The Australian Financial Review (AFR) has reported that Tabcorp governance are prepared to pay AUD $26 million (£16 million) to secure racing content rights in West Australia for an extended period of six years.

The business news source states that the bid represents approximately ‘10-times’ the amount of its current deal for West Australia racing content.

For its South Australia racing content, Tabcorp has been granted ‘first and last’ bidding rights on broadcast negotiations as part of its existing arrangement. The terms will allow Tabcorp governance to place an initial bid for the content, and to make a closing bid once competitor offers have been submitted.

AFR stated that management of are particularly keen on securing broadcast rights for South Australian racing.

With regards to its New Zealand content, Tabcorp governance is reported to be currently negotiating an extension of its existing deal with local racing authorities, who have been approached by

Check Also

BGC: Government must ‘act fast’ and extend furlough scheme

The Betting and Gaming Council (BGC) has demanded that the government extend its furlough scheme …

Mace launches EQ Connect to solve the industry’s ‘single view’ conundrum on identifying risk 

Will Mace, former Director of Innovation for Kindred Group Plc, has launched EQ Connect – …

Real Betis selects Betway as its official shirt sponsor

Betway has secured a new agreement with Spanish top-flight football club Real Betis Balompié to …