Tag Archives: player retention

From start-up to world domination: John Gordon on Incentive Games’ story so far

SBC News From start-up to world domination: John Gordon on Incentive Games’ story so far

The shift from chemical engineering to gambling isn’t a career change that you hear about every day. But for John Gordon, this marked the beginning of Incentive Games’ story. Now, Incentive Games is operational in more than 125 countries and looking to expand even further.  With grand plans for world domination, Gordon takes us back to the inception of Incentive …

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Epoxy.ai takes SmartPicks live with betPARX

SBC News Epoxy.ai takes SmartPicks live with betPARX

Epoxy.ai will debut its new SmartPicks offering this week after agreeing to roll out the plug-and-play solution with betPARX. SmartPicks will draw upon artificial intelligence and machine learning insights available on the Epoxy.ai platform to create “individualised” betting offers for players, as well as “unique bet suggestions based on a wide variety of variables”. The SmartPicks software will present players …

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BetConstruct: acquisition is important but retention is the difficult task

SBC News BetConstruct: acquisition is important but retention is the difficult task

Acquiring players has become a big focus for many betting and gaming companies over the last few years. But what good is attracting a player to come and gamble on your site without ensuring that you have a strong retention strategy in place? From a financial perspective, retaining existing players is much more cost-effective than acquiring new ones. So it …

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