Styliana Kalogreadou, iGATE’s Head of B2B, argues that player retention is not just a lofty goal to aim for; it’s an essential part of running a successful sportsbook or online casino. Kalogreadou also notes how iGATE can help partners drive retention rates through its platform. With the igaming and sports betting industries becoming increasingly more competitive, platforms are required to …
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Yoav Ziv, LSports: will 2024 be the year of data and retention?
As we approach the tenth month of this year, many of us are beginning to take stock of what has taken place in 2023. For LSports, it’s been a busy few months to say the least, with a new brand evolution, new products, acquisitions, events and partnerships all making the news this year. According to Yoav Ziv, Chief Revenue Officer …
Read More »From start-up to world domination: John Gordon on Incentive Games’ story so far
The shift from chemical engineering to gambling isn’t a career change that you hear about every day. But for John Gordon, this marked the beginning of Incentive Games’ story. Now, Incentive Games is operational in more than 125 countries and looking to expand even further. With grand plans for world domination, Gordon takes us back to the inception of Incentive …
Read More »Epoxy.ai takes SmartPicks live with betPARX
Epoxy.ai will debut its new SmartPicks offering this week after agreeing to roll out the plug-and-play solution with betPARX. SmartPicks will draw upon artificial intelligence and machine learning insights available on the Epoxy.ai platform to create “individualised” betting offers for players, as well as “unique bet suggestions based on a wide variety of variables”. The SmartPicks software will present players …
Read More »BetConstruct: acquisition is important but retention is the difficult task
Acquiring players has become a big focus for many betting and gaming companies over the last few years. But what good is attracting a player to come and gamble on your site without ensuring that you have a strong retention strategy in place? From a financial perspective, retaining existing players is much more cost-effective than acquiring new ones. So it …
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