Tag Archives: perform group

A blockbuster exclusive $1bn United States boxing streaming partnership aims to engage a new generation of fight enthusiasts, as well as reigniting current fans passions for the sport. The bumper eight-year deal, between Matchroom Boxing and Perform Group, will see some of boxing’s biggest stars feature over 16 bouts staged in various venues across America. Set to streamed upon the …

Perform Group has partnered with bet365 to provide live and bespoke ICS-powered audio commentary and match insight for its players over the top of Perform’s live video streams. The Stoke-based firm has followed Unibet and Fonbet as the latest operator to take advantage of Perform’s Custom Betting Commentary product. The service builds on the Watch & Bet live streaming service …

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

Updating the market, Stockholm-listed Betsson Group has become the first betting operator to integrate Perform Group’s new ‘Opta 3D’ football visualisation product. The new Opta 3D content vertical will be integrated across Betsson’s European sports betting portfolio, starting with Betsafe UK. Moving forward, Betsson customers will gain access to Opta’s ‘highly detailed and captivating live visualisations’ for the Premier League …

Seeking to bolsters its football data dynamics, sports media firm Perform Group has moved to acquire Scout7 (undisclosed fee) a specialist software provider for professional football technologies focusing on athlete scouting, performance and monitoring. The acquisition of Scout7 assets will be integrated within Perform’s content division which includes leading football data and insights provider OptaPro which is currently used by …

The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’. Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels. …

Matt Stephenson, a confirmed speaker at this month’s Betting on Sports conference (12-15 September), has secured a promotion to Managing Director at Betgenius. Formerly Business Development Director, Stephenson has replaced Jack Davison, who has become Chief Commercial Officer for Betgenius’ parent company, Genius Sports Group. Davison joined in 2012 and will now oversee commercial strategy across the Group. Having spent …