William Hill Online haved announced an initial two-year deal with the Professional Darts Corporation (PDC) to sponsor the World Darts Championship at Alexandra Palace in London.The seven-figure deal will see Britain’s biggest bookmaker become the title sponsor of the event – which will now be known as the ‘William Hill World Darts Championship.’ The 72-player tournament, staged by the PDC …
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Betway moves into sports sponsorship
Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event. The tournament, staged by the Professional Darts Corporation (PDC), the world’s leading darts organisation, is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland. The PDC, chaired by …
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