European online bookmaker Unibet (Kindred Group Plc) has confirmed that it has secured a 3-year deal to become the ‘title sponsor’ of the Professional Darts Corporation (PDC) Premier League. The bookmaker extends its relationship with the PDC expanding its existing darts sponsorship portfolio which includes; the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts …
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PDC confirms bwin as new Grand Slam of Darts sponsors
Professional Darts Corporation (PDC) Chairman Barry Hearn has confirmed that bwin will be sponsors of the Grand Slam of Darts in Wolverhampton for the next two years. The Grand Slam of Darts, a cross-code event for both PDC and British Darts Organisation (BDO) players, was introduced in 2007 and sees 32 players competing across nine days, with a round-robin group …
Read More »William Hill recommits to PDC World Dart Championship ‘Nine-Darter’ charity pledge!
William Hill has announced that it will bring back its ‘Nine-Darter’ charity pledge for the World Darts Championship at Alexandra Palace (15 Dec 2016 – 2 Jan 2017). Starting this Thursday, tournament title sponsor William Hill will reward every nine-dart finish achieved at the 2016/2017 PDC World Dart Championship with a £9,000 donation to charity Parkinson’s UK. Sky Sports Darts …
Read More »Ladbrokes announces World Series of Darts title sponsorship
Ladbrokes has extended its support of the Professional Darts Corporation (PDC) as the new title sponsors of the Ladbrokes World Series of Darts Finals, with tickets for the two-day tournament set to go on priority sale today. Ladbrokes returned to darts sponsorship in 2016 as title sponsors of the Ladbrokes Sydney Darts Masters, which will be held in August. In …
Read More »Unibet announces title sponsorship for inaugural PDC event
Unibet have announced that they will be the title sponsors of September’s inaugural PDC Champions League Darts event, live on the BBC from Cardiff. The eight-player tournament will see the PDC make history with its first tournament broadcast live by BBC Sport, following a new deal which was announced in February 2016. The Unibet Champions League will take place on September …
Read More »Tony Kenny – William Hill hits bullseye with PDC World Darts Championship
The World Darts Championship begins at the Alexandra Palace today, with bookmakers expecting a record £50 million to be wagered on the showpiece tournament. As the big guns roll into town to compete for the trophy, SBC News caught up with Tony Kenny, Head of Sponsorship and PR for main tournament sponsor, William Hill. SBC: Tony, thanks very much for …
Read More »UK bookmakers expect £50 million William Hill Darts Championship
As the William Hill PDC World Darts Championship (WDC) kicks off today at London’s Alexandra Palace (17 December – 3 January), UK bookmakers are gearing up for an extra busy Christmas period with a record £50 million expected to be wagered on the tournament. PDC event organisers announced that a record 66,000 WDC tickets had been sold for this year’s …
Read More »William Hill extends PDC World Darts Championship sponsorship till 2020
William Hill has announced that it has extended its title sponsorship of the PDC World Darts Championship at London’s Alexandra Palace until 2020. Ahead of the start of the 2015/16 championship, William Hill marketing released a statement confirming that it had agreed terms with the PDC following the marketing and coverage success of its 2014/15 sponsorship. The 2014/15 William Hill …
Read More »Rotterdam to host Betway Premier League Night in 2016
The Betway Premier League will break new ground in 2016 with the tournament’s first visit to the Netherlands, with the Ahoy Arena in Rotterdam set to join the UK & Ireland’s biggest venues in hosting the sport’s widest-reaching event. The £700,000 Betway Premier League, televised live on Sky Sports, sees an initial ten-player field competing across four months at 16 …
Read More »William Hill Launches new darts app for the PDC World Darts Championship
William Hill, the new sponsor of the PDC World Darts Championship, has launched a new darts in-play betting app. The William Hill Darts app, which is now live in the App Store, includes innovative features such as live match simulation from all major PDC and BDO events, player statistics and results. There will also be up to 26 betting markets per …
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