Tag Archives: Paysafe

Study reveals that the mobile platform drives affiliate traffic

In a report issued by Income Access, Paysafe’s marketing and technology services provider, it has been outlined that affiliates are increasing their focus on growing traffic on the mobile platform.   The report, entitled State of Play: iGaming’s Affiliate Marketing Industry, detailed that 39% of affiliates that took part in the research said that more than 50% of their traffic arrives from mobile …

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Polish bookie launches Income Access powered affiliate strategy

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STS has launched an affiliate programme in partnership with Income Access, set to be managed by the Polish bookies in house team, using the Paysafe brand’s platform and affiliate software. ‘STSpartner’ will allow campaigns to be targeted down to a city level and according to players’ language, device and browser, among numerous other criteria. In addition, Income Access’ technology will …

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Income Access in first of its kind deal with Michigan Lottery

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Michigan Lottery has launched an affiliate program with Income Access, in a deal that represents the first of its kind for an American state lottery brand. Income Access, Paysafe’s marketing technology and services provider, will power the firm via its tracking and analytics platform. Through the integration, members of the Michigan Lottery affiliate program will be enabled to promote “one …

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MintBet launches affiliate programme

MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …

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Income Access strike SportingTech partnership

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SportingTech, the iGaming software developer, has announced a new partnership with Income Access, Paysafe’s marketing technology and services provider. Under the terms of the deal, the Portugal based iGaming solutions and omni-channel retail specialists, are to leverage the Income Access tracking and analytics platform, this will aid the management of affiliate programmes for its catalogue of operator clients. Gonçalo Marcelino, …

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LiveLotto launches affiliate programme with Income Access

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UK based iLottery operator LiveLotto has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Following LiveLotto’s integration, Income Access’ affiliate management team will run the programme, with its network allowing the brand to be connected to over 25,000 affiliates. Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to …

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New business & partnerships deliver for Paysafe Group this H1 2017

Publishing its H1 2017 interim results, digital payments services provider Paysafe Group plc has reported an 11% increase in group revenues to $538 million. The leading industry payments provider, Paysafe is currently the subject of a £3 billion takeover deal by the combination of private equity firms CVC Capital and Blackstone (bid proposed on August 2017). Closing its H1 2017, …

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Paysafe board recommends £2.96bn offer from CVC and Blackstone

Major payments provider Paysafe is to be acquired by private equity giants CVC and Blackstone after the company’s board gave a great light to the 590p per share offer that was put on the table last month. The deal values Paysafe at £2.96bn and brings the company, which recently bought affiliate scheme business Income Access, under the ownership of two …

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GIG, Better Collective, Easyodds and OLBG debate affiliate M&A at Betting on Football 2017

The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are …

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Paysafe appoints Oscar Nieboer as group marketing lead

Updating the market, FTSE-listed digital payment services provider Paysafe Group Plc (Paysafe) has confirmed the appointment of Oscar Nieboer as its first group Chief Marketing Officer (CMO). An international technology marketing veteran, Nieboer joins Paysafe leadership team from Amazon UK where he served as marketing lead for the firm’s video content division (CMO 2015-2016). Nieboer has prior industry experience having …

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