STS has entered into a partnership with Polish volleyball team, Grupa Azoty ZAKSA Kędzierzyn-Koźle. The Polish bookmaker becomes the official club sponsor of the three-time Champions League winners, under a contract spanning three years. STS’s logo is set to appear on the front of the league shirts, as well as on LED banners, sponsor walls and other display elements of …
Read More »Tag Archives: Paweł Rabantek
STS encourages ‘smart betting’ in latest brand marketing push
Polish bookmaker STS has revealed a new marketing campaign focusing on the emotional attachment fans feel towards sports, “I Love Sport. I Bet Smart.” The ‘360 campaign’ places a particular emphasis on ‘smart betting’ and is based on the pillars of image-building, sponsors and product spots, based on the principle that every sports follower has an emotional connection to a …
Read More »STS first bookmaker in Poland to net sports club deal
STS has entered into a partnership with GKS Katowic becoming the first bookmaker in Poland to sign a multi-section agreement with a sports club. STS has become the official sponsor of all four sections of GKS GieKSa Katowice S.A., including the women’s football club, the ice hockey champions, the volleyball section and the first-league GKS Katowice men’s football club. The …
Read More »