Tag Archives: Paul Gambrill

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

Betfair has announced its biggest ever football partnership by confirming that it has agreed to become a ‘global partner’ of FC Barcelona. Betfair management confirmed that it had agreed to enter a ‘global agreement’ with the ‘Blaugrana’ for the next three European football seasons which will see its brand receive optimal exposure throughout FC Barcelona channels and assets. Furthermore, FC …

It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America. The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday …