Tag Archives: Paul Gambrill

Betfair launches #MagicOfBarca viral campaign with FC Barcelona and Dynamo

SBC News Betfair launches #MagicOfBarca viral campaign with FC Barcelona and Dynamo

Ahead of this week’s Champions League quarter-final stage, Betfair marketing has released its latest social media viral campaign featuring players from official betting partner FC Barcelona and UK street magician Dynamo. The campaign named #MagicOfBarca sees Dynamo star of  Sky TV’s ‘Magician Impossible’ series perform visual tricks for FC Barcelona players including Luis Suarez, Gerard Pique and Jordi Alba as …

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Betfair launches ‘Ready?’ campaign with Lucky Generals

SBC News Betfair launches ‘Ready?’ campaign with Lucky Generals

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

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Visca Barca…Betfair nets FC Barcelona Global Partnership

SBC News Visca Barca...Betfair nets FC Barcelona Global Partnership

Betfair has announced its biggest ever football partnership by confirming that it has agreed to become a ‘global partner’ of FC Barcelona. Betfair management confirmed that it had agreed to enter a ‘global agreement’ with the ‘Blaugrana’ for the next three European football seasons which will see its brand receive optimal exposure throughout FC Barcelona channels and assets. Furthermore, FC …

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Arsenal and Betfair renew and expand partnership

SBC News Arsenal and Betfair renew and expand partnership

It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America. The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday …

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