Smartsoft Gaming will “elevate the non-traditional offerings” of Entain after agreeing to supply its portfolio of games to the operator. Entain’s “landmark igaming brands” – which includes bwin, PartyCasino and Sportingbet – will also benefit from access to Smartsoft’s flagship JetX title as well as the supplier’s roster of promotion tools. This, Smartsoft explained, will help to engage new and …
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Entain has announced plans to double investment in its in-house game studios to accelerate content development across several international markets, including the UK, the Baltics and the US. New content will include ‘first of their kind’ free-to-play slot tournaments, which so far have seen over 30,000 UK-based Entain customers take part in June following the launch, whilst international customers of …
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This weekend, Styrian Grand Prix will feature Entain Plc’s PartyCasino and PartyPoker brands to promote their ‘staying in control’ campaigns with F1 partner McLaren Racing. The campaign will be fronted by ‘Time to Pit’, a short movie featuring McLaren driver Daniel Ricciardo, relaying the important safer gambling advice of knowing ‘your personal limits and staying in control’. The Styrian GP …
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Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …
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FTSE-listed GVC Holdings has today unveiled the rebrand and proposition makeover for its flagship online casino asset PartyCasino (PartyCasino.com), as the operator seeks to bring back the glory days to its legacy brand. Issuing a press release, GVC management stated PartyCasino wanted to ‘recapture its crown’ as the most popular destination for online casino players. The full makeover has seen …
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FTSE-listed GVC Holdings (GVC) has announced that it has revamped acquired asset partycasino’s website (partycasino.com) with a view of improving customer engagement and overall player experience. The website revamp comes just three months after GVC’s £1.1 billion acquisition of bwin.party Entertainment (deal completed January 2016) Detailing project insights, GVC stated that it had redeveloped partycasino’s aesthetic adding new enhancements to …
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