SBC News GVC Holdings revamps partycasino website

GVC Holdings revamps partycasino website

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FTSE-listed GVC Holdings (GVC) has announced that it has revamped acquired asset partycasino’s website (partycasino.com) with a view of improving customer engagement and overall player experience.

The website revamp comes just three months after GVC’s £1.1 billion acquisition of bwin.party Entertainment (deal completed January 2016)

Detailing project insights, GVC stated that it had redeveloped partycasino’s aesthetic adding new enhancements to improve the website’s player journey.

New features will include instant access to played games optimising website user familiarisation, a simplified player lobby and a customisable favorites section which will allow customers to curate instant navigation to their favourite games.

GVC further detailed that partycasino.com, had additionally undertaken a series of ‘under the hood’ technical improvements aimed at enhancing the websites speed.

Announcing the launch of the new partycasino.com website, GVC’s Chief Operating Officer, Shay Segev said:

“With the relaunch of partycasino.com, we are putting this great casino brand at the heart of our business. As well as providing a much-needed facelift, the changes we have introduced are aimed at improving the experience for our players. And this is just the first step. Over the coming months, we will be adding a range of great new content and features – watch this space!”

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