Tag Archives: PartnerMatrix

PartnerMatrix adds DeepCI integration to enhanced affiliate marketing 

MioMedia and ReferOn partner up for affiliate success

Gambling affiliate software platform PartnerMatrix has collaborated with DeepCI, the EveryMatrix-owned iGaming affiliate intelligence solution. The partnership will help PartnerMatrix customers strengthen their ability to optimise and boost their campaigns, operations and revenues by using DeepCI’s technology as a new avenue to explore new global markets, pinpoint key publisher traffic, gain comprehensive site ownership insights, and identify high-value pages.  Furthermore, …

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PartnerMatrix takes ‘significant step’ with Vahe Khalatyan CEO appointment

EveryMatrix/PartnerMatrix CEO

Vahe Khalatyan has been named as the new CEO of PartnerMatrix, EveryMatrix’s igaming affiliate software provider, filling a three month-long open vacancy. EveryMatrix explained that Khalatyan was chosen for the leadership role due to being a ‘key asset and leader within the team’ over the past eight years, playing a ‘crucial role’ in the platform’s development and achievements. Khalatyan commented: …

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Levon Nikoghosyan named AffPapa CEO after long-standing cooperation

Levon Nikoghosyan named AffPapa CEO after long-standing cooperation

AffPapa has confirmed Levon Nikoghosyan as its new CEO, with the igaming affiliate platform seeking to strengthen its standing in the wider industry. In his new leadership remit, Nikoghosyan will hold responsibility for setting and achieving AffPapa’s strategic developments, and play a role in developing an ‘innovative’ company culture. This also includes an objective of accelerating the firm’s growth rate …

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Armenia: Creating a new Silicon Valley

Armenia - Yerevan, Northern Avenue

Armenia has established a reputation as a centre of excellence for product development in the sportsbook and igaming industry, but gambling is just one element of the nation’s increasingly strong technology sector.  The country may not yet enjoy the same kind of global profile as the more established IT powerhouses, but the number of Armenian tech success stories is growing. …

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Armenia: Building an igaming tech sector in the face of conflict

Yerevan, Armenia

Armenia has emerged as a powerhouse of the sportsbook and igaming technology industry in recent years, but the nation has had to achieve this economic success story against a backdrop of an ongoing conflict with neighbouring Azerbaijan. The conflict has largely played out away from the gaze of the Western media, but it has been running since the late 1980s …

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PartnerMatrix shares six ‘red flags’ for affiliate marketing fraud

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020.

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …

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PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies. Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks.  Among its key findings, it revealed that the average cost per …

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PartnerMatrix drives user engagement with two new deals

SBC News PartnerMatrix drives user engagement with two new deals

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa. Under the terms of this agreement, PartnerMatrix will work alongside both companies to increase user engagement, content reach for affiliate audiences and build a ‘trustworthy business environment’. Commenting on the deals, Levon Nikoghosyan, PartnerMatrix CEO, …

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TotoGaming picks PartnerMatrix to power Affiliate Program

TotoGaming

PartnerMatrix, a stand-alone Affiliate Management and Tracking Software System as part of EveryMatrix, has powered the launch of the TotoGaming Affiliate Program, which has been directly integrated with TotoGaming’s current platform as a third party. Through PartnerMatrix, TotoGaming Affiliates will provide flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant …

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SEO and social media specialists lined up for Kiev conference

Kiev

Organisers of the Kiev iGaming Affiliate Conference (15 November) have lined up an impressive pool of speakers including the CEO of PartnerMatrix – the agent and affiliate system of EveryMatrix, a trio of SEO experts and one of the best social media specialists in the CIS. Hosted by Smile-Expo, the event will bring together industry specialists from both Ukraine and abroad …

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