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EveryMatrix has completed the rebranding of DeepCI to PartnerMatrix Intelligence, strengthening its all-in-one marketing solution for igaming affiliates.
The update sees EveryMatrix merge DeepCI intelligence solutions onto the PartnerMatrix platform, completing the objectives of an M&A deal announced in July 2023.
PartnerMatrix Intelligence delivers advanced data tracking and analysis capabilities for all types of marketing campaigns for igaming operators.
Following a year-long integration, the upgraded PartnerMatrix features DeepCI’s real-time insights of campaign performance, allowing marketing teams to create instant changes and engagements with audiences.
EveryMatrix underscored the importance of the upgrade to PartnerMatrix, which in 2023/2024 registered a “traffic increase by more than 135% year-on-year, helping to connect 170,000 affiliates to its brand partners” as “Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year,” the firm stated.
Completing the integration, EveryMatrix announced that Lewis Civin, co-founder of DeepCI, will become Chief Product Officer for PartnerMatrix.
Lewis will work alongside existing PartnerMatrix CEO, Vahe Khalatyan, who stated: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.
“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors, and key trends across millions of data points, empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Adding DeepCI solutions, PartnerMatrix aims to become the industry’s most sophisticated, robust and intelligent all-in-one platform for marketing campaigns. Lewis Civin, CPO, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.
“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix, so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.
“PartnerMatrix Intelligence has access to every traffic insight that matters, so we can give you the ‘why’ behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
