Boosting its profile and coverage within the Russian betting market, Panserve Limited European online bookmaker Marathonbet has announced that it has signed an official shirt sponsorship with FC Dynamo Moscow. Marathonbet marketing has announced that it has secured a three-year ‘shirt branding’ deal, which will see the bookmaker’s brand displayed on the back of Dynamo Moscow’s Russian Premier League matches, …
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Tom Zanelli Panbet Ltd’s Video Content Manager details to SBC readers the success and coverage of his firm’s ‘Non-League Challenge’ for its Marathonbet brand. Placing content and storytelling at the heart of its ‘Non-League Challenge’ campaign and promotion, Marathonbet aimed to engage with a dedicated fanbase that other bookmakers’ had neglected. Zanelli a key stakeholder in the campaign’s creation details …
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Marathonbet CEO Viktor Hoffman has touched upon the difficulties the industry has dealing with ‘millennials’ and the different approach that might be needed to attract this youthful demographic. Speaking at a betting conference last week, Hoffmann discussed how to engage millennials, commenting: “Millennials might spend less but they engage more. They’re generally more on mobile which tends to mean less …
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One of the industry’s newest leaders, Marathonbet’s CEO Viktor Hoffman details to SBC why betting stakeholders have to challenge industry legacy values and operations to meet current and future consumer demands. Hoffman, a speaker at the Betting on Sports Conference (15-16 September London Grange Hotel), tells SBC readers that while some operators my find comfort in traditional operations, tomorrow’s winners …
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Marathonbet has been confirmed as an Affiliate and Media Event Sponsor for Betting on Sports! Just a few weeks before the conference, we caught up with Viktor Hoffmann, CEO for Marathonbet since June 2016, who shared his excitement over the upcoming ‘Networking Extravaganza’ in London. Hoffmann, who first joined Panbet in June 2015, will also be appearing as a speaker at …
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Stephen Harris of bettingexpert collected the most points in the Tipster Challenge at Salisbury, on a day where none of our experts managed more than a pair of winners. Harris also recorded the longest odds victory of the afternoon, after correctly backing the 11/2 Chain Of Daisies to win the 3:50. As a result, bettingexpert has swapped places with SBC …
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Joe Lovelace, PR Executive at Panbet is the latest industry Guest to take the Tipster Challenge on SBC News. He has picked out winners for each of the six races this afternoon at Salisbury. The action gets underway at 2:20, with the final race starting at 4:50. Lovelace joined Panbet in August 2015 as a Social Media Executive, before moving …
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London-based real money games studio Gamevy has announced its latest partnership with European bookmaker Marathonbet (subsidiary brand of Panbet limited). The games partnership will see Marathonbet add Gamevy’s ‘dynamic and skilled’ based real money games portfolio to its online casino product. Furthermore, the Gamevy team has developed unique football-themed instant win games with cash-out functionalities, giving Marathonbet casino players further …
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European sports betting operator Panbet Ltd, which operates the international Marathonbet brand, has appointed Viktor Hoffman as its new Chief Executive Officer. Hoffman is promoted to principal leader of the firm having served as Chief Product Officer of Panbet since January 2016. Hoffman replaces former CEO Stan Reoutt who departed the company in April of this year. A nine-year online …
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Throughout the month of March, we will be announcing a new Betting on Football Conference (#BOFCON) speaker every day. Shaun Simmonds has been in the sports betting industry for 4 years having started out as a freelance sportswriter and staff copywriter for Panbet. He is currently Head of Sponsorship for Marathonbet and will be returning to Betting on Football for the third time, …
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