B2B igaming software developer Singular has confirmed that 100% of its shares will be transferred to Flutter Entertainment, completing its acquisition by the FTSE100 gambling giant. Singular will become a technology asset of Flutter, helping power its tier-1 brand portfolio of Paddy Power, Betfair, Sky Bet and The Stars Group, and further represents the expansion of the gambling group’s operations …
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Paddy Power appoints WE ARE Pi Amsterdam as “Brand Mischief” agency
Paddy Power has announced the appointment of Amsterdam brand agency WE ARE Pi as its new “Brand Mischief” agency. The appointment of WE ARE PI was confirmed by new Chief Marketing Officer Gav Thompson, and has seen the release of Paddy Power’s new Rugby World Cup 2015 campaign “Big Game Hunter”, which parodies the controversial killing of Cecil the Lion by …
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