Betfair has launched its new Brazil nationwide advertising campaign, telling the tale of the ‘#RonaldoVerso’ (#RonaldoVerse). Launched this week, the RonaldoVerso campaign is fronted by Betfair’s South American football ambassador Ronaldo ‘R9’ Nazario. The campaign has been developed by Octagon LatAm, the Sao Paulo-based subsidiary of international sports media and advertising agency Octagon (Interpublic Group). Campaign notes detailed that “the …
Read More »