Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …
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Insider Sport: On The Ball – DAZN & BeIN expand their UEFA profile
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …
Read More »Insider Sport: On The Ball – Ongoing civil unrest sees Copa moved from Chile
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the Copa Libertadores move, Eintracht Frankfurt’s digital expansion and Middlesborough’s support of Responsible Gambling Week 2019. Chilean unrest sees Copa Libertadores final moved to Peru Conembol, the governing body for South American football, …
Read More »Turkish Delight! Galatasaray nets Bilyoner as Premium Sports Partner
Galatasaray SK, Turkey’s biggest sports club has confirmed that it has secured a 2-to-3 year sponsorship with Intralot subsidiary Bilyoner Interaktif (Bilyoner.com) becoming its new ‘official betting partner’. Updating the media, Galatasaray Chairman Mustafa Cengiz disclosed that Bilyoner had committed to a 2-year sponsorship agreement set at TRY 8 million per season (€1.3 million) – a new deal valued at …
Read More »Niké prepares for new liberalised market with Gaming Innovation Group as platform provider
Furthering its presence within Eastern European betting markets, Oslo-listed Gaming Innovation Group (GIG) has confirmed that it has entered a platform services partnership with Niké, Slovakia’s largest betting operator. Niké who at present operator over 900 betting points in Slovakia, will integrate GIG’s iGaming Cloud (iGC) platform as the gambling operator prepares for a new regulatory framework for igaming and …
Read More »New football app Gloryhunter signs deal with Betfred
Gloryhunter, the company behind a new football app described as the ‘most original, real-time football game since fantasy football’, has signed an exclusive partnership deal with Betfred. Gloryhunter players can now view updated odds from Betfred for every match and win monthly points and prizes from both Betfred and Nike, another listed partner. At the end of the 2016/17 season, …
Read More »NIKÉ Slovakia extends Virtual provisions with Inspired Gaming
Gambling technology firm Inspired Gaming (Inspired), has announced the extension of its Virtuals partnership with Niké, the leading licensed gaming operator in Slovakia. Niké launched Inspired’s Virtuals in 2012 online and across 200 retail outlets. It currently offers a number of Inspired’s Virtual Sports inventory, including: Rush Football, Rush Cycling, Rush Tennis, Rush Motor Racing, Rush Horses and Rush Greyhounds. Niké has also launched Inspired’s …
Read More »Infographic shows history of online sports betting industry
This new infographic from RightCasino.com reveals how, in 20 years, online betting has grown into an industry worth more than $74 billion. It charts the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard. The sports betting industry as a whole …
Read More »Sam Cooke – Football Sponsorship – Record Gains Insight
Nike and Adidas are the two names that first tend to come to mind when discussing football kit sponsors. They are the two titans, the fierce rivals and the biggest spenders. It was announced recently that Manchester United will be dropping Nike, from the end of the 2014/15 season, in favour of a lucrative deal with Adidas. This is a …
Read More »SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role
Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …
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