Home to more than 50 countries and some of the world’s fastest growing economies, not least amongst them Nigeria, it is no surprise that Africa has caught the attention of several prominent bookmakers. The likes of Betsson (Betsafe), 888 Holdings (888AFRICA) and Betway have all found a foothold on the continent, but according to Olabimpe Akingba, Executive Secretary of the …
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Nigeria has greenlit a new business programme allowing non-domiciled operators to secure five-year permits to offer online gambling and sports betting. The project is led by the National Lottery Regulatory Commission of Nigeria, which will oversee the AML screening and fit-and-proper due diligence of applicants seeking permits. Valid for a period of five years, the Lottery Commission will charge an …
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Sportsbet.io has announced the signing of Nigerian former professional footballer Nwankwo Kanu who becomes the firm’s latest global ambassador. The crypto-led sports gambling company has signed a four-year deal with Kanu, as he will feature across various promotions and activities. Albert Climent, Head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an …
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Pan-African igaming operator Cola Group has secured a $14.5 million investment to accelerate its growth within multiple African online gambling marketplaces. The venture investment follows the licensing approval granted by the Lagos State Lotteries Board of the group’s Nigerian subsidiary, Cola Games Limited, for the launch of Cola.bet. Lagos’ approval will see Cola enter its fourth African igaming marketplace, following …
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Leading CIS betting group Parimatch has rebranded its corporate identity to ‘Parimatch Tech’ to better reflect the firm’s strategic vision as a multi-market, proprietary-built sports betting incumbent. The corporate rebrand conveys Parimatch Tech’s 27-year journey, transitioning from a single betting shop to a pioneering tech-first betting enterprise maintaining a global footprint within the Ukraine, Cyprus, UK, Kazakhstan, Belarus, Tajikistan, Tanzania, …
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SoftSwiss has celebrated its first entry into the African sports betting market after receiving a licence to supply its gaming and sportsbook solutions across Nigeria. The Nigerian licence, says SoftSwiss, is a ‘great milestone’ for the company as it continues to expand into new regulated markets across the world. “Entering the Nigerian market marks an exceptional turning point for SoftSwiss, …
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BtoBet has moved deeper into West Africa after announcing that it has become the lead omnichannel systems provider to Nigerian betting group Luckybet (Luckybet.ng). The agreement follows an extensive review undertaken by Luckybet management as it seeks to find a technology supplier to power its fast-growth retail and online betting operations. The partnership will see Luckybet upgrade its entire systems …
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BtoBet has has formed a strategic partnership with Tola Mobile to amplify its payment processing capacities for new and established African betting markets. The partnership is marked as a key strategic directive by BtoBet, as it moves to integrate Tola Mobile’s ‘Wallet API’ system across its tailored African platform, allowing bookmaker partners a greater depth of localised payment solutions. Since 2011, …
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During the recent quiet period with sports events cancelled and betting shops being forced to close their doors, virtual sports have played a crucial role in minimising the negative impact of COVID-19 for so many operators, particularly in Europe. So why has Africa fallen behind? George Shamugia, CEO of Singular, identifies a couple of “major culprits” for why Nigeria – …
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Dominik Beier, Group CEO of DACH markets legacy sportsbook Interwetten has spoken to SBC on his firm’s African market ambitions, which will launch imminently within Nigeria. Prior to global betting’s COVID-19 disruption, Interwetten’s executive team had announced that the sportsbook had secured a ‘national licence’ from Nigeria’s Lottery Regulatory Commission (LRC). The announcement sees Beier undertake a key strategic leadership …
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