Tag Archives: Nicola Fitton

GiG promotes proven talent Nicola Fitton to COO

SBC News GiG promotes proven talent Nicola Fitton to COO

Gaming Innovation Group (GiG) has confirmed the promotion of Nicola Fitton to Chief Operating Officer (COO) of the Stockholm Nasdaq technology group. The internal appointment follows Fitton’s proven leadership capabilities, having formerly served as GiG’s Director of Media Managed Services since 2019. GiG underscored Fitton’s extensive experience within all commercial disciplines of the igaming sector, in which she has previously …

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Bridging two gambling worlds: The opportunity for omnichannel innovation


The digital world is “very different from the retail world” for gambling, explained GiG’s Ashley Hardy and Nicola Fitton in a recent webinar about omnichannel titled ‘Digital transformation – the journey’. Held as part of the SBC Webinars series, the pair discussed why retail operators should look to a partner which can get your brand to a better ‘commercial’ place, …

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SBC Webinars and GiG present The Digital Transformation Journey

The Digital Transformation Journey webinar

The SBC Webinars series continues on Tuesday 23 March when GiG presents The Digital Transformation Journey, an in-depth look at how to create a seamless player experience across an operator’s retail sites and online offering.  The session will examine each key stage of the process from the initial design and implementation of a tailored omnichannel solution to the ongoing managed …

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Sam Twiston-Davies joins Betsafe’s sporting sponsorship portfolio

SBC News Sam Twiston-Davies joins Betsafe's sporting sponsorship portfolio

Betsafe has announced the signing of Sam Twiston-Davies to its growing roster of sporting talent. The sponsorship will see Twiston-Davies ride in Betsafe branded silks as well as feature in an upcoming ATL campaign alongside other Betsafe ambassadors. The 25-year old is recognised as a future champion, regularly seen in the top five of the Jump Jockeys Championship Standings. He …

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Nicola Fitton – Conor McGregor is a ‘game changer’ for Betsafe marketing

SBC News Nicola Fitton - Conor McGregor is a 'game changer' for Betsafe marketing

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience on all media …

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Knock-Out… ‘The Notorious’ Conor McGregor joins Team Betsafe

SBC News Knock-Out... ‘The Notorious’ Conor McGregor joins Team Betsafe

Betsson AB European sports betting subsidiary Betsafe has announced that it has signed UFC Lightweight Champion ‘The Notorious’ Conor McGregor as its new ‘EU Ambassador’. One of the most followed and popular athletes in world sports, UFC star McGregor is currently preparing to fight boxing legend Floyd ‘Money’ Mayweather in Las Vegas on 26 August, in a bout seeking to …

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Betsafe secures Saracens Rugby ‘Principal’ Sponsorship

SBC News Betsafe secures Saracens Rugby 'Principal' Sponsorship

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

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RaceBets integration sees Betsafe launch horse racing markets

SBC News RaceBets integration sees Betsafe launch horse racing markets

  Updating the market, Betsson Group European online sports betting subsidiary Betsafe has announced the launch of its horseracing inventory, added to its existing market portfolio. The operator’s new horse racing inventory was added yesterday, with the bookmaker detailing that its customers will be able to bet on ‘over 250,000 races from across the globe every year’. Betsafe management detailed …

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