Ahead of ICE London next month, Will Whitehead, Commercial Director at mkodo, underlines the importance of collaborating with front end experts when it comes to elevating the user experience. SBC: Let’s talk about the role that operators play in shaping the future of app user experience and how working with front end and UX experts, like mkodo, can help operators …
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Cutthroat competition and new digital consumer habits are increasingly forcing sportsbooks and affiliates to navigate difficult seas when trying to differentiate themselves and attract new audiences. But with extensive experience within the esports segment and digitally-native audiences, Abios and BETER are using their learnings to provide insights into how sportsbooks should be positioned to win the attention of the Netflix …
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As the consumer landscape for digital products continues to evolve at a rapid rate, betting and gaming companies must be prepared to adapt their offering to meet the changing demands of bettors. Niclas Sundell, Head of Sales at Abios, discusses the growing importance of personalisation, a streamlined user experience and access to deep data sets. The consumer landscape for digital …
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The sports betting industry ‘sales house’ Betbazar is now ready for the next 10 years of digital evolution following a recent rebrand. But for a company whose services touch both operator and supplier, where should the product development process start – with the buyer or the seller? Will esports remain a key part of the puzzle in 2022 and beyond? …
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Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and …
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Jette Nygaard-Andersen has underlined that global gaming leadership must accept its remit in maintaining a sustainable industry as a “common-sense goal” as incumbents face a decade of new challenges. The Group CEO of Entain Plc provided the keynote speech, opening the SBC Barcelona Summit, as Entain was placed at the forefront of global news headlines following a $22 billion approach …
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We’re just three weeks away from a European Championship with a difference, although seeing England as short as 5/1 with some bookies is at least a sign that some things never change. As fans return to the stadiums, albeit on a reduced level, will we see a reversal of the near ‘wiped’ home advantage in fanless football? Hopefully not for …
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Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …
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Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury. Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives. Despite the extensive disruption to live sport, there remains a whole host of options …
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Paddy Power has backed ‘Too Hot To Handle’ , a dating show recently launched by Netflix, to outperform ITV’s ‘Love Island’ – the current kingpin of reality TV. Launched this weekend, Too Hot To Handle sees US streaming giant Netflix develop its first exclusive reality dating series, seeking to woo audiences starved of entertainment content during the lockdown period. Noting a positive reaction to the …
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