Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the latest MLS expansion franchise, FIFA’s Club World Cup announcement and Amazon’s latest fly-on-the-wall documentary featuring Tottenham Hotspur. FIFA awards hosting rights of the 2021 Club World Cup to China China PR has …
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An ongoing discussion surrounding the personalisation of sports data has led to many in the industry searching for what has been described as the ‘Netflix experience’. This ‘experience’ is so-called because of Netflix’s personalisation process. The online TV and movie streaming service applies an algorithm which recommends titles to the user based on their viewing history. Similar use of data …
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Betting real-time personalisation and engineering studio Graphyte has announced the launch of its latest product ‘Intelligent Layouts’, an innovation delivering operators’ complete personalised customer engagements across their web and app portfolios. Launching Intelligent Layouts, Graphyte aims to arm incumbents with ‘Netflix style personalisation‘ functions tailored for diverse player sports and market preferences sought after by betting customers. In its development, …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Digitain, represented by its COO, Suren Khachatryan. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …
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As anticipated by media observers, DAZN (formerly Perform Group) is reported to be close to selling its entire data and content division to San Francisco based private equity fund Vista Equity Partners. The move sees DAZN divest its entire sports data collection and media rights inventory, which includes the assets of OPTA, Omnisport Video, SportsCloud, Watch & Bet, and RunningBall …
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Updating stakeholders on a core corporate initiative, Stockholm-listed online gambling group Kindred Plc has announced that it is a ‘step closer’ towards launching its proprietary global datacentre solution. For the past two-years Kindred has worked in partnership with New York-based next-generation data infrastructure specialists/developers Cockroach Labs DB, aiming to deliver ‘a single, globally geo-distributed platform based on multi‑active datacentre’ supporting …
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Paul Witten, Product Director at SIS, highlights why non-stop live betting opportunities available throughout the day are key to driving future business growth within the sports betting industry. As the international betting industry prepares to make its way to London for the biggest trade show of the year, you can be sure that there will be plenty of exhibitors unveiling …
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As Industry platform and software developers seek to deliver the next level of betting consumer engagement and functionalities, seasoned sector technology veteran Andrew Dagnall (CEO – Bettorlogic) believes that betting’s product journey should begin with entertainment giants – Spotify and Netflix… __________________ SBC: Andrew, thanks for the catch-up. As a tech consumer, why are Netflix and Spotify recommendation engines so …
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