Unibet has partnered with the Professional Fighters League (PFL) to become the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025. The two-year deal kicks off at the 2024 PFL Europe Paris event on 7 March live from Accor Arena. The Kindred Group-owned operator has previously partnered the PFL Europe’s Paris event …
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Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018. Since …
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Kindred Group Plc has announced that Patrick Kortman will assume the role of Interim CFO, as the business continues to restructure its executive management team following key departures. Kortman, who currently serves as Director of Corporate Development and Investor Relations, will assume the Interim CFO role from today (21 June). He is replacing Johan Wilsby, who will depart the Stockholm-listed …
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Kindred Group has adapted its front-of-shirt sponsorship at Rangers FC to re-emphasise a safer gambling messaging. The news comes as the SPFL club launches its new kit range for the 2023/24 season. As the team brings in a new uniform, Kindred has brought in a new principal sponsor, as its Unibet brand replaces 32Red, with the latter moving to the …
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Kindred Group will donate the shirt sponsorships of Middlesbrough and Rangers FC to help promote Safer Gambling Week (#SGWeek2022) taking place from 17-23 October. During Safer Gambling Week, the firm’s flagship brand of Unibet and UK online casino 32Red will be replaced by a “Zero % Misson” logo displayed on the front of Middlesbrough and Ranger FC matchday shirts. The …
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Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have. Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities. …
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On Thursday night, Rangers FC qualified for the 2022 Europa League final, beating match favourites RB Leipzig 3-1 on the night (3-2 on aggregate) at Ibrox to make it through to the final against Eintracht Frankfurt in Seville on May 18. It will be the club’s first European final in 14 years, and Giovanni Van Bronckhorst’s men will be aiming …
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Kindred Group has renewed its investment in the Team Talk programme which will see a ‘significant’ investment as Rangers Charity Foundation continues to work on its development. Boosted by initial funding received from the firm in 2021, Team Talk has already helped men across Glasgow to seek advice, help and encouragement in discussing their mental health. “The investment we are …
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Kindred Group has provided an update on its ‘Journey to Zero’ initiative, first introduced one year ago, which has seen the firm pledge to generate 0% of revenue from harmful gambling by 2023. Publishing two separate reports, Kindred updated that harmful gambling revenue increased from 3.3% in Q3 2021 to 4% in Q4, although in the UK this figure decreased …
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Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …
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