Tag Archives: National Lottery

Jessica Mills, SIS: Understanding the numbers betting player community

Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients…  Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …

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Flutter eyes Italian podium place with €1.9bn takeover of SISAL

Flutter Entertainment Plc has this morning announced that it has secured definitive terms to acquire Italian gambling group Sisal for a consideration of €1.9 billion (£1.62bn). An agreement has been reached with US private equity fund CVC Capital – the current owner of SIsal – which will see the Italian market leader in online and lottery verticals transferred to Flutter’s …

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Sazka Entertainment renamed Allwyn in global rebranding

In a global rebranding, Czech gambling group Sazka Entertainment will now conduct business under the corporate identity of Allwyn, the company name it has been using for its UK operations. As the largest lottery operator in Europe, the group operates its flagship Sazka holding in its domestic Czech market in addition to Lotteries Austria, OPAP in Greece and Cyprus and …

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National Lottery continues sponsorship of ITV Saturday primetime shows

Camelot UK has announced that the National Lottery will continue to sponsor ITV’s Saturday night primetime programmes The Masked Singer and Ant & Dec’s Saturday Night Takeaway. This will be the second year in which the lottery and ITV have partnered together to bring entertainment to viewers every Saturday night for three months, commencing 25 December. The new deal will aim to deliver on …

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DCMS opens Select Committee hearings on National Lottery funding and conduct performance 

A DCMS Select Committee will host its first hearing as an assessment of the National Lottery’s licence competition on Tuesday 30 November.  The hearing, hosted under the domain of “What Next for the National Lottery?” – will receive oral evidence on the performance of Camelot UK as the steward of the National Lottery raising funds for UK sports and good …

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Camelot attributes Tokyo Games for ‘highest-ever’ first-half lottery sales

Camelot has revealed that its H1 National Lottery ticket sales for the 2021/22 financial year were its ‘highest-ever’, attributing its success to the brand’s connection to the Tokyo 2020 Olympic and Paralympic Games. Publishing an update this morning, the National Lottery operator announced ticket sales of £3,961.4 million for the first six months of the year – covering 1 April …

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Sisal files for Milan Borsa IPO seven years after first attempt

Sisal SPA, the operating company of Italy’s SuperEnalotto lottery and Matchpoint betting shops, has filed for an Initial Public Offering (IPO) to list its business on the Milan Borsa Exchange.  Reuters reports that the CVC Capital owned gambling group has agreed to sell its shares to an unnamed private equity firm.   Although most of the firm’s revenues come from its …

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Allwyn commits full support to Levelling Up agenda

Allwyn, the UK corporate entity of SAZKA Group has announced it has signed up to Justine Greening’s Levelling Up Goals campaign to help promote equal opportunities in the UK. The Levelling Up Goals alliance brings together a variety of UK universities and businesses together to help track progress made in terms of equal opportunities for jobs in the UK. The partnership helps …

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Scientific Games upgrades Leeds lottery facility

Scientific Games Corporation has expanded instant game production technology by 20% at its UK production facility in Leeds, adding an estimated 175 employees to its workforce there. The Leeds plant is one of five global instant games production centres serving the worldwide lottery industry with products representing 70% of global retail sales. It currently supplies the UK National Lottery and 50 lotteries in …

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Sazka Entertainment appoints Lord Coe as first independent advisor

Sazka Entertainment has appointed four-time Olympic medalist Lord Sebastien Coe to its Board of Directors. Lord Coe is the current President of World Athletics and was instrumental in London’s bid to host the 2012 Olympic Games. He began his role as a non-executive director of the Pan-European lottery operator on Tuesday. Despite UK subsidiary Allwyn competing to win the UK government’s Fourth …

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