Tag Archives: National Lottery

Allwyn promotes Lotto everyday winners in advertising refresh of National Lottery

SBC News Allwyn promotes Lotto everyday winners in advertising refresh of National Lottery

The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …

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Allwyn begins bold revamp of National Lottery for benefit of good causes

SBC News Allwyn begins bold revamp of National Lottery for benefit of good causes

Allwyn UK has a ‘new bold vision’ for the National Lottery, as it takes on the duty of raising money for good causes across the UK and making a difference in the lives of ordinary people. As of 1 February, Allwyn assumes stewardship of the National Lottery, taking over the UK government’s multi-billion-pound contract supporting charities, heritage projects, and cultural …

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IGT to continue as core systems supplier of the National Lottery

IGT

IGT Plc will maintain its position as the principal technology systems supplier for the National Lottery. The contract extension was confirmed ahead of the National Lottery’s transition to a new operating steward on 1 February, which will see Allwyn UK assume control of the Fourth National Lottery License. Since its inception in 1994, IGT has served as the lottery systems …

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UKGC: Allwyn will advance National Lottery’s legacy for good causes

SBC News UKGC: Allwyn will advance National Lottery’s legacy for good causes

The UK Gambling Commission (UKGC) has stated its confidence that Allwyn UK will achieve its objective of raising more money for good causes as the new operating steward of the National Lottery. On 1 February, Allwyn will take charge of the UK government’s Fourth National Lottery Licence, noted as a transformative event for UK gambling and the third sector, as …

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Allwyn appoints Steve Parkinson to lead new brand vision of the National Lottery

SBC News Allwyn appoints Steve Parkinson to lead new brand vision of the National Lottery

Allwyn UK has confirmed the appointment of Steve Parkinson as the new Brand and Marketing Director of the National Lottery. An expert in the strategic management and planning of mass-market brands, Parkinson joins Allwyn from multimedia publishing group Bauer Media. During his time at Bauer, Parkinson oversaw campaigns and brand development projects for Kiss FM, Magic, Absolute Radio, and Planet …

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IGT ends legal challenge of National Lottery competition

SBC News IGT ends legal challenge of National Lottery competition

The UK Gambling Commission (UKGC) has informed that IGT Plc has discontinued its legal challenge against the tender process of the Fourth National Lottery competition. In July 2022, the NYSE-listed gambling technology group was granted permission by the Court of Appeal to challenge the Gambling Commission’s awarding of the Fourth National Lottery tender to Allwyn UK. The technology partner Camelot …

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Allwyn maintains year growth against tough Greek Q3 headwinds

SBC News Allwyn maintains year growth against tough Greek Q3 headwinds

Allwyn Group has maintained year-on-year growth despite challenging Q3 headwinds in Greece. The lottery group has also reported strategic progress on core expansion initiatives while facing tough year-end trading conditions reflected across the gambling industry. Publishing its Q3 unaudited accounts, the lottery conglomerate’s consolidated revenues stand at €2bn, doubling the comparative 2022 results of €1bn. The increase was attributed to …

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Jan Matuska: Allwyn confident in UK lottery transformation ambitions

Jan Matuska, Allwyn

Allwyn is on a mission to transform the UK’s National Lottery, the firm’s Chief Operating Officer, Jan Matuska, explained to SBC in Barcelona last month. Prior to joining a panel discussion on the lottery sector at the SBC Summit Barcelona, Matuska sat down with SBC to provide an inside view into the company’s British ambitions. “The UK is a jewel …

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Allwyn turns to Hearts & Science to lead National Lottery’s ad makeover 

SBC News Allwyn turns to Hearts & Science to lead National Lottery’s ad makeover 

Allwyn UK has appointed London media agency Hearts & Science to act as the lead advertising account for the National Lottery.  Beginning in February 2024, Hearts & Science will take control of the media planning of the National Lottery under the new management of Allwyn UK – winner of the UK government’s Fourth National Lottery contract.  Back in February, Allwyn …

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IGT claim against National Lottery licence transition falters in High Court

National Lottery legal battle renewed as IGT takes up the cause

The High Court of England and Wales has decided against a legal claim by International Game Technology (IGT) regarding the upcoming National Lottery licence transition. IGT and outgoing National Lottery operator Camelot UK both lodged complaints against the UK Gambling Commission’s (UKGC) decision to issue the fourth National Lottery licence to Allwyn in September 2021. Both claims were dropped in …

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