Tag Archives: National Lottery

The leadership team of Allwyn International believes that the global lottery sector is at a ‘point of intersection’ driven by digital transformation and societal change. The thoughts and opinions of Allwyn’s leadership team were published in a report titled “The Future of Lottery: A Game for Change,” produced by the research agency The Future Laboratory. Allwyn commissioned the report to …

Allwyn International has marked 2023 as a transformative year for its business, which will now focus on revitalising the performance and sales of the UK National Lottery.  Upon publishing its unaudited full-year 2023 accounts, the company saw its corporate revenues double to €7.87bn. The year’s accounts detailed that National Lottery sales accounted for a revenue contribution of €3.9bn, down 4% …

The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …

Allwyn UK has a ‘new bold vision’ for the National Lottery, as it takes on the duty of raising money for good causes across the UK and making a difference in the lives of ordinary people. As of 1 February, Allwyn assumes stewardship of the National Lottery, taking over the UK government’s multi-billion-pound contract supporting charities, heritage projects, and cultural …

IGT Plc will maintain its position as the principal technology systems supplier for the National Lottery. The contract extension was confirmed ahead of the National Lottery’s transition to a new operating steward on 1 February, which will see Allwyn UK assume control of the Fourth National Lottery License. Since its inception in 1994, IGT has served as the lottery systems …

The UK Gambling Commission (UKGC) has stated its confidence that Allwyn UK will achieve its objective of raising more money for good causes as the new operating steward of the National Lottery. On 1 February, Allwyn will take charge of the UK government’s Fourth National Lottery Licence, noted as a transformative event for UK gambling and the third sector, as …

Allwyn UK has confirmed the appointment of Steve Parkinson as the new Brand and Marketing Director of the National Lottery. An expert in the strategic management and planning of mass-market brands, Parkinson joins Allwyn from multimedia publishing group Bauer Media. During his time at Bauer, Parkinson oversaw campaigns and brand development projects for Kiss FM, Magic, Absolute Radio, and Planet …

The UK Gambling Commission (UKGC) has informed that IGT Plc has discontinued its legal challenge against the tender process of the Fourth National Lottery competition. In July 2022, the NYSE-listed gambling technology group was granted permission by the Court of Appeal to challenge the Gambling Commission’s awarding of the Fourth National Lottery tender to Allwyn UK. The technology partner Camelot …

Allwyn Group has maintained year-on-year growth despite challenging Q3 headwinds in Greece. The lottery group has also reported strategic progress on core expansion initiatives while facing tough year-end trading conditions reflected across the gambling industry. Publishing its Q3 unaudited accounts, the lottery conglomerate’s consolidated revenues stand at €2bn, doubling the comparative 2022 results of €1bn. The increase was attributed to …

Allwyn is on a mission to transform the UK’s National Lottery, the firm’s Chief Operating Officer, Jan Matuska, explained to SBC in Barcelona last month. Prior to joining a panel discussion on the lottery sector at the SBC Summit Barcelona, Matuska sat down with SBC to provide an inside view into the company’s British ambitions. “The UK is a jewel …