Tag Archives: MMA

Super Group vows to keep Betway’s single brand identity in pursuit of US growth

The deal makers pushing for Betway owner Super Group to merge and list on the New York Stock Exchange (NYSE) have outlined the firm’s objectives to dominate US sports ‘entwined media and wagering-related future’.  Alongside its SPAC partner Sports Acquisition Corp (SEAH), Super Group’s executive team presented the firm’s NYSE IPO ambitions pursuing a minimum corporate valuation of $4.75 billion. …

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Stake.com recruits UFC’s Israel Adesanya as new global brand ambassador

Stake.com recruits UFC’s Israel Adesanya

Crypto sports betting site Stake.com has made a foray into the sponsorship market after securing a new, long-term partnership with UFC middleweight champion Israel Adesanya. Adesanya will assume the role of global brand ambassador for the operator, where he will support Stake.cm with a range of sponsorship activations including VIP fight experience, betting promotions and ‘exclusive appearances’. On the partnership, …

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DraftKings launches first phase of its NJ online casino


DraftKings has launched the first phase of its NJ online casino platform, after a blackjack game for Android users was incorporated into the firm’s existing sportsbook app for The Garden State. According to Online Poker Report, more games will follow as the iOS client becomes available for Apple devices in the near future, but the operator has “no apparent plans …

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Sports stars help launch Betsafe’s Walk of Adversity

Copyright: melnyk58 / 123RF Stock Photo

A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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DraftKings expands Fantasy Football to Ireland and Austria

DraftKings - Copyright: enterline / 123RF Stock Photo

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …

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Breaking down boxing trading at #boscon2017

Copyright: veresovich / 123RF Stock Photo

After discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it comes down to the models we have, so with boxing, essentially you have to calculate the chances of a fighter …

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Nicola Fitton – Conor McGregor is a ‘game changer’ for Betsafe marketing

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience on all media …

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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors


Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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DraftKings packs a punch with Kountermove acquisition

Daily fantasy sports operator DraftKings has agreed a deal to acquire MMA and combat sports fantasy site Kountermove. The full terms of the agreement have not been disclosed but the MMAjunkie.com reported that Kountermove’s 30,000 registered users will be moved over to the DraftKings platform. Accessing the Kountermove site now redirects to DraftKings with an explanatory message from Kountermove Co-Founders Brian Knapp …

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