Tag Archives: MMA

DraftKings launches first phase of its NJ online casino


DraftKings has launched the first phase of its NJ online casino platform, after a blackjack game for Android users was incorporated into the firm’s existing sportsbook app for The Garden State. According to Online Poker Report, more games will follow as the iOS client becomes available for Apple devices in the near future, but the operator has “no apparent plans …

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Sports stars help launch Betsafe’s Walk of Adversity

Copyright: melnyk58 / 123RF Stock Photo

A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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DraftKings expands Fantasy Football to Ireland and Austria

DraftKings - Copyright: enterline / 123RF Stock Photo

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …

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Breaking down boxing trading at #boscon2017

Copyright: veresovich / 123RF Stock Photo

After discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it comes down to the models we have, so with boxing, essentially you have to calculate the chances of a fighter …

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Nicola Fitton – Conor McGregor is a ‘game changer’ for Betsafe marketing

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience on all media …

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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors


Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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DraftKings packs a punch with Kountermove acquisition

Daily fantasy sports operator DraftKings has agreed a deal to acquire MMA and combat sports fantasy site Kountermove. The full terms of the agreement have not been disclosed but the MMAjunkie.com reported that Kountermove’s 30,000 registered users will be moved over to the DraftKings platform. Accessing the Kountermove site now redirects to DraftKings with an explanatory message from Kountermove Co-Founders Brian Knapp …

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Jimmy Bone – Golden Race – London Baby 2016

London Baby 2016 is set to be the social evening highlight of ICE week once again, with the event returning to Leicester Square’s glamorous Cafe de Paris. Golden Race, cross platform gaming provider and betting solutions provider, is one of this year’s sponsors and will be at ICE on Stand S2 340. SBC spoke to Jimmy Bone, Marketing and Client …

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Unibet looks forward to ‘record breaking’ Aldo vs McGregor UFC 194

Unibet is anticipating that the long awaited MMA battle this Saturday between Jose Aldo ‘Junior’ and ‘The Notorious’ Conor McGregor at UFC 194 will be a hugely popular betting market, but that it won’t come close to surpassing anything involving Alexander Gustafsson. Postponed from its original date of 11 July due to an Aldo injury, fight anticipation has been brewing for months …

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BitCasino.io launches bitcoin sportsbook

BitCasino.io, which claims to be the world’s first legally licensed and regulated online Bitcoin-only casino gaming operator, has announced the launch of its sportsbook for the new English Premiership football season commencing 8th August 2015. The new bitcoin sportsbook will provide over 10,000 live betting markets per week, including popular fast-developing betting sports such as MMA and eSports. A spokesperson …

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